Garagecast - All Things Power Sports and Marine
This podcast will give you a boots on the ground look at "wants based" industries. Guest speakers will be actual dealers that distinguish themselves, industry insiders, OEM executives, and retail experts. This podcast is intended for those that work their fingers to the bone selling equipment that enriches lives and keeps friends and family values cemented in the American culture. With the intention of raising awareness, new ideas, and profitability, come and have a listen to Garagecast...Are You Ready?
Garagecast - All Things Power Sports and Marine
Ep. #311 - Building a Winning Culture: Insights from High Desert Harley-Davidson's Mark Dukes
In this episode of GarageCast, we sit down with Mark Dukes, owner and GM of High Desert Harley-Davidson in Boise. With more than 40 years in the powersports industry, Mark shares his journey from his early days at Fay Myers to leading one of the top Harley-Davidson dealerships in the Northwest. He breaks down the evolution of dealership culture, the importance of execution and customer service, and how his Learn to Ride program is bringing new riders into the sport—a standout conversation with a true industry veteran.