Garagecast - All Things Power Sports and Marine

Ep. #315 - Live from MRAA. Boating's Battle for Attention: Competing Against Screens and Modern Distractions

Garage Composites Season 6 Episode 315

Live from MRAA Dealer Week, GarageCast sits down with Correct Craft CRO Thomas Bates to break down the most significant challenges and opportunities in today’s boating industry. We explore why dealers must shift from “selling boats” to “selling their brand,” how telematics is reshaping the ownership experience, and why the industry is struggling to capture new and younger boaters.