SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
SaaS Stories
"Talking to Strangers" as a Key Skill in Scaling SaaS
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In this episode of SaaS Stories, Eddie Lin, Founder of NexusEdge, shares his unconventional journey from electrical engineering and investment banking to building an EdTech SaaS platform reshaping higher education.
We explore the unique GTM challenges of selling into education, where end users and decision-makers are often different, and why customer insight and networking are essential for scaling in complex markets.
Eddie also unpacks how being your own end user strengthens product execution, lessons drawn from major brands, and what truly needs solving in education beyond AI hype.
A practical conversation on EdTech innovation, milestone-driven growth, and building SaaS companies in high-friction industries.
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