SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
SaaS Stories
"Talking to Strangers" as a Key Skill in Scaling SaaS
In this episode of SaaS Stories, we sit down with Eddie Lin, the innovative mind behind NexusEdge. From his early days studying electrical engineering to his adventures on the reality show Fear Factor, and now leading a successful EdTech startup, Eddie shares his unique journey and the insights he's gained along the way. This conversation dives deep into the challenges and opportunities in the education technology space, the importance of talking to strangers, and why traditional education systems need a serious overhaul.
Key Discussion Points:
- Eddie's Unique Career Path: From engineering to investment banking, and eventually founding NexusEdge.
- Challenges in Scaling EdTech: Understanding the complexities of selling SaaS in the education sector where end users are not the decision-makers.
- Importance of Networking: How talking to strangers and building connections have played a crucial role in Eddie’s success.
- The Power of Being Your Own End User: Eddie’s experience as an adjunct faculty member and how it informed product development at NexusEdge.
- Marketing Strategies for EdTech: Lessons learned from Adobe and Live Nation and their application to NexusEdge.
- Future Trends in EdTech: Eddie’s take on the real issues that need solving in education beyond AI.
- Advice for Aspiring SaaS Founders: Key learnings and tips for those looking to break into the SaaS industry, particularly in challenging sectors like education.
