SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
Episodes
62 episodes
From one email to a global SaaS: Sam Spencer on product-market fit, team building, and the power of process
One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadat...
•
Season 2
•
Episode 28
•
50:06
Turning AI into Revenue: GTM Lessons from Galileo’s HR Revolution
Start with a sharp truth: AI isn’t taking your job, but someone who knows how to use it will. From there, we unpack a practical playbook for modern HR with Amy Farner—how to align people strategy with business goals, why data makes work more hu...
•
Season 2
•
Episode 27
•
50:15
Personalisation at Scale: Cold email lessons from billions sent
"The volume game is over." These powerful words from Jeremy Chatelaine, founder and CEO of QuickMail, set the tone for a conversation that challenges everything you thought you knew about cold outreach. After sending billions of emails over the...
•
Season 2
•
Episode 26
•
37:48
The Call-to-Action that changed everything: Scaling SaaS via Buyer-Led Growth
Trust in B2B relationships has reached a critical low point. According to recent research, B2B consumers—particularly millennials and Gen Z decision-makers—have grown increasingly skeptical of traditional marketing and sales approaches. So what...
•
Season 2
•
Episode 25
•
40:05
Weaponized Intelligence: How one marketer stays ahead of AI
What happens when everyone becomes an AI-powered "thought leader" overnight? How do you cut through the noise when ChatGPT can generate seemingly expert content on any topic? Tyler Lubben, co-founder of multiple SaaS platforms, offers a provoca...
•
Season 2
•
Episode 24
•
46:33
SaaS in Steel Caps: Turning Trade Pain Points into Platform Wins
Ever wondered how construction companies manage the chaos of coordinating office teams, on-site workers, and independent tradespeople—all while staying profitable? Jordan Powell did more than wonder. He built a solution.Powell, a builde...
•
Season 2
•
Episode 23
•
33:30
Data That Doesn't Lie: Brand Tracking for the AI Era
What happens when you combine traditional market research expertise with cutting-edge technology? Stephanie Clapham, Director of Research at Latana, joins us to reveal how next-generation brand tracking is transforming how SaaS companies measur...
•
Season 2
•
Episode 22
•
30:26
Rethinking Ownership: How Karmo Is Disrupting a $30B Auto Habit
Sam Zammit's journey from military service to co-founding Karmo reveals how unconventional career paths often lead to the most innovative business solutions. After completing his MBA and gaining experience at Uber, Sam joined forces with longti...
•
Season 2
•
Episode 21
•
34:54
Goggles On, Reality Off: The Training Revolution Nobody Saw Coming
Ever witnessed that moment of pure wonder when someone experiences virtual reality for the first time? That childlike innocence – that "wow" moment – was exactly what convinced Angus Stevens that Start Beyond was onto something revolutionary. N...
•
Season 2
•
Episode 20
•
42:31
Scaling SaaS without breaking it: A blueprint for sustainable growth
Want to scale your SaaS company without burning out your team or your strategy?In this episode, Dave Boyce—a SaaS veteran with a track record of 50%+ growth across multiple companies—shares the real drivers of sust...
•
Season 2
•
Episode 19
•
44:03
Inside the Mind of 5million Brands: AI, Market Signals & the Rise of Charm
What can SaaS founders learn from a company tracking 5 million brands in real time?In this episode, Alex Nitsenzon, CEO of Charm, takes us behind the scenes of a lean SaaS company that's quietly revolutionising how e-commer...
•
Season 2
•
Episode 18
•
28:03
Cracking the C-Suite: How to Sell SaaS at the Enterprise Level
We explore why technical founders often struggle with sales and how shifting from product-focused to people-focused transforms business growth. Matthew Wyatt, founder of Tech Torque shares powerful strategies for bui...
•
Season 2
•
Episode 17
•
1:02:12
Speed matters, but passion matters more. Building tech teams with passion.
Daniel founded TLV Tech in 2018 to address the fundamental conflict in vendor-client relationships where vendors prioritize selling hours while clients aim to minimize costs.• Grew from garage startup to a 50-person global team serving ...
•
Season 2
•
Episode 16
•
36:07
Trust Me, I’m your Account-Based Marketing strategy: Fixing the broken B2B funnel
The true essence of Account-Based Marketing isn't just adopting new tactics—it requires a fundamental shift in how B2B organisations structure their revenue operations. In this illuminating conversation, Andrew Seidman, co-founder of Digital Re...
•
Season 2
•
Episode 15
•
45:23
Leadership as a Service: Building high-performing teams
What does it take to build and sustain high-performing teams in today's rapidly evolving business landscape? Gearl Loden, a leader with 27 years of experience spanning education, tech, SaaS, and real estate, brings surprising insights drawn fro...
•
Season 2
•
Episode 14
•
46:05
Don’t Build What They Ask For, Build What They Need: Driving Product-Led Growth Through Customer Insight
In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SightMinder, shares how deep customer insight—not just feature requests—drives meaningful product innovation in hospitality tech.Leah shares how a chance mee...
•
Season 2
•
Episode 13
•
40:37
.png)
Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy
What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game?In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform tra...
•
Season 2
•
Episode 12
•
42:29
.png)
From Excel Spreadsheet to Game-Changing SaaS: The 200-hour Admin Problem One Founder Solved
Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death.We...
•
Season 2
•
Episode 11
•
39:56
SaaS Finances Decoded - The Finance Mistakes You Can’t Afford to Make
💰 Is your SaaS company scaling… or spiraling? 💰Many founders focus on product and growth, but neglect the one thing that can make or break their business—financial strategy. In this episode, we sit down with Anthony Nits...
•
Season 2
•
Episode 10
•
55:49
From Military Roots to Navigating Global Talent Solutions with Tom Larter
Join CEO Tom Larter as he reveals the transformative journey of WithYouWithMe, a trailblazing 250-person enterprise that began by aiding military veterans in career transitions and now champions a broader mission of supporting disadvantaged tal...
•
Season 2
•
Episode 9
•
40:17
Why Silicon Valley Banks on Market Experiments — Kate O’Keefe on Smarter Startups
What if you discovered that the key to your startup's success lies not in groundbreaking ideas but in rigorous A/B testing? That's exactly what we explore in our conversation with Kate O'Keefe, co-founder of Heatseeker. Kate takes u...
•
Season 2
•
Episode 8
•
52:20
Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust
The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enha...
•
Season 2
•
Episode 7
•
34:28
SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott
Matt Perrott shares his journey as co-founder of BuildPass, a platform revolutionising construction management for small builders. The episode explores the challenges in construction tech, the importance of user-friendly design, and the strateg...
•
Season 2
•
Episode 6
•
33:09
Feature Flags and Mastering Dynamic Pricing in SaaS
Understanding effective pricing strategies is crucial for SaaS companies to achieve long-term growth and success. Fynn Glover shares insights on the importance of ongoing evaluation of pricing models, the concept of "willingness to pay," and ho...
•
Season 2
•
Episode 5
•
36:47
Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value
The episode explores the critical aspects of SaaS pricing strategies with James Wilton from Monevate, shedding light on the need for dynamic pricing models tailored to evolving market demands. It addresses common mistakes, the transformative im...
•
Season 2
•
Episode 4
•
44:02
