SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
Episodes
68 episodes
The 80/20 Growth Strategy: How to Find Your Most Valuable Customers
Is your SaaS business growing but somehow still feeling stuck? You might be spending 80% of your energy on the wrong 20% of clients.In this episode of SaaS Stories, host Jo is joined by...
Account-Based Marketing Fundamentals with Hat Media
Short and sweet episode on the fundamentals of Account-Based Marketing (ABM). The fastest way to waste a B2B SaaS budget is to market to the wrong accounts, then call it “pipeline”....
Stories that Sell: The marketing strategy algorithms can’t kill
Want a marketing edge that still works when algorithms shift and feeds overflow? We dive deep with publisher and ghostwriter Henry DeVries to show why story beats noise and how a single book, paired with the right stages, can turn your expertis...
Inbox Gold: Turning Emails Into Revenue
In this episode of SaaS Stories, Vadim Rogovskiy, Founder and CEO of EVE, shares how AI-first sales execution is reshaping B2B SaaS growth and why most teams are leaving revenue hidden inside their inboxes.We explore how ...
The 4 numbers every CRO obsessively tracks (Ignore the Rest)
In this episode of SaaS Stories, Thomas Waites, seasoned CRO and enterprise SaaS advisor, shares how strong sales culture and revenue alignment transform teams into predictable growth engines.We explore why founder-led sales bui...
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SaaS as an Orchestra | How to conduct CX, content & AI into one seamless journey
Most SaaS founders chase a bigger TAM, but Arman Eshraghi, Founder and CEO of Qrvey, argues the real advantage comes from winning smaller, high-pain markets where focus and execution matter most.In this episode of SaaS Stories...
From one email to a global SaaS: Sam Spencer on product-market fit, team building, and the power of process
One urgent email sparked everything for Sam Spencer, CEO of Aristotle Metadata, when a European health agency requested a solution no competitor could deliver. That moment of clear product-market fit became the foundation for a decade of...
Turning AI into Revenue: GTM Lessons from Galileo’s HR Revolution
AI is not taking your job, but someone who knows how to use it will. In this episode of SaaS Stories, Amy Farner shares a practical playbook for how HR leaders can align people strategy with business outcomes, using data and automation...
Personalisation at Scale: Cold email lessons from billions sent
“The volume game is over.” In this episode of SaaS Stories, Jeremy Chatelaine, Founder and CEO of QuickMail, challenges the outdated playbook of mass cold outreach and explains what actually works in today’s buyer-driven market....
The Call-to-Action that changed everything: Scaling SaaS via Buyer-Led Growth
Trust in B2B buying has reached a breaking point, and traditional sales and marketing signals are no longer enough. In this episode of SaaS Stories, Braydan Young, Co-Founder and CEO of SlashExperts, shares how buyer-led growth ...
Weaponized Intelligence: How one marketer stays ahead of AI
When everyone can generate AI content instantly, how do B2B SaaS teams cut through the noise and build real market authority? In this episode of SaaS Stories, Tyler Lubben shares his concept of “weaponised intelligence,” using insights...
SaaS in Steel Caps: Turning Trade Pain Points into Platform Wins
How do construction businesses coordinate office teams, on-site crews, and independent trades while staying profitable? In this episode of SaaS Stories, Jordan Powell, CEO of Loop Logics, shares how he built software to bring structure, safety,...
Data That Doesn't Lie: Brand Tracking for the AI Era
How can SaaS companies measure brand impact with confidence, not guesswork? In this episode of SaaS Stories, Stephanie Clapham, Director of Research at Latana, explains how next-generation brand tracking is transforming visibili...
Rethinking Ownership: How Karmo Is Disrupting a $30B Auto Habit
In this episode of SaaS Stories, Sam Zammit shares his journey from military service to co-founding Karmo, a vehicle subscription platform reshaping how Australians access cars without the long-term burden of ownership.We...
Goggles On, Reality Off: The Training Revolution Nobody Saw Coming
In this episode of SaaS Stories, Angus Stevens shares how Start Beyond has spent nearly a decade transforming workplace training through immersive virtual reality experiences that employees actually want to engage with.We...
Scaling SaaS without breaking it: A blueprint for sustainable growth
How do SaaS companies scale without losing focus, burning out teams, or overcomplicating GTM execution? In this episode of SaaS Stories, Dave Boyce shares the real drivers of sustainable growth across product, sales, marketing, and cus...
Inside the Mind of 5million Brands: AI, Market Signals & the Rise of Charm
What can SaaS founders learn from a company tracking 5 million brands in real time? In this episode of SaaS Stories, Alex Nitsenzon, CEO of Charm.io, shares how his lean team is building an e-commerce intelligence platform that ...
Cracking the C-Suite: How to Sell SaaS at the Enterprise Level
Why do technical founders often struggle with sales execution, even with a great product? In this episode of SaaS Stories, Matthew Wyatt, Founder of Tech Torque, shares how shifting from product-first thinking to trust-first eng...
Speed matters, but passion matters more. Building tech teams with passion.
In this episode of SaaS Stories, Daniel, Founder of TLV Tech, shares how he built a global engineering partner designed to solve a core tension in vendor-client relationships, where vendors sell hours but clients demand scalable...
Trust Me, I’m your Account-Based Marketing strategy: Fixing the broken B2B funnel
In this episode of SaaS Stories, Andrew Seidman, Co-Founder of Digital Reach Agency, breaks down why most Account-Based Marketing programs fail, not because of tactics, but because revenue teams do not realign goals, incentives,...
Leadership as a Service: Building high-performing teams
In this episode of SaaS Stories, Gearl Loden, Founder of Loden Leadership + Consulting, shares practical frameworks for building high-performing teams and resilient cultures in fast-changing business environments.We explo...
Don’t Build What They Ask For, Build What They Need: Driving Product-Led Growth Through Customer Insight
In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SiteMinder, shares how deep customer insight, not just feature requests, drives meaningful product innovation in hospitality SaaS.We explore what prod...
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Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy
In this episode of SaaS Stories, Taryn, Founder of Gifted, shares what it takes to build, scale, and exit multiple businesses while navigating the realities of startup growth.We explore raising capital, expanding into int...
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From Excel Spreadsheet to Game-Changing SaaS: The 200-hour Admin Problem One Founder Solved
In this episode of SaaS Stories, Catherine Ashton, Founder and CEO of Critical Info, shares how she built a platform to simplify end-of-life planning after experiencing the overwhelming administrative burden that follows a loss....
SaaS Finances Decoded - The Finance Mistakes You Can’t Afford to Make
In this episode of SaaS Stories, Anthony Nitsos, Founder of SaaS Gurus and a seasoned SaaS CFO, breaks down the financial strategy shifts founders need to scale sustainably, not spiral.We explore the key metrics that matt...
