SaaS Stories

Rethinking Ownership: How Karmo Is Disrupting a $30B Auto Habit

Joana Inch Season 2 Episode 21

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0:00 | 34:54

In this episode of SaaS Stories, Sam Zammit shares his journey from military service to co-founding Karmo, a vehicle subscription platform reshaping how Australians access cars without the long-term burden of ownership.

We explore the hidden economics of traditional vehicle ownership, why flexibility is becoming a stronger consumer driver, and how subscription-based models create new pathways for scalable growth.

Sam also reflects on the founder mindset, from grit and persistence to making intentional career and business decisions through high-stakes growth milestones.

A grounded conversation on innovation, value-driven business models, and building companies that meet evolving market expectations.

To read more about Startup Growth, Changing Markets and Rethinking Ownership.

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Joana Inch