SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
Episodes
43 episodes
From Military Roots to Navigating Global Talent Solutions with Tom Larter
Join CEO Tom Larter as he reveals the transformative journey of WithYouWithMe, a trailblazing 250-person enterprise that began by aiding military veterans in career transitions and now champions a broader mission of supporting disadvantaged tal...
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Season 2
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Episode 9
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40:53
Why Silicon Valley Banks on Market Experiments — Kate O’Keefe on Smarter Startups
What if you discovered that the key to your startup's success lies not in groundbreaking ideas but in rigorous A/B testing? That's exactly what we explore in our conversation with Kate O'Keefe, co-founder of Heatseeker. Kate takes u...
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Season 2
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Episode 8
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52:55
Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust
The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enha...
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Season 2
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Episode 7
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35:03
SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott
Matt Perrott shares his journey as co-founder of BuildPass, a platform revolutionising construction management for small builders. The episode explores the challenges in construction tech, the importance of user-friendly design, and the strateg...
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Season 2
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Episode 6
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33:45
Feature Flags and Mastering Dynamic Pricing in SaaS
Understanding effective pricing strategies is crucial for SaaS companies to achieve long-term growth and success. Fynn Glover shares insights on the importance of ongoing evaluation of pricing models, the concept of "willingness to pay," and ho...
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Season 2
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Episode 5
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37:22
Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value
The episode explores the critical aspects of SaaS pricing strategies with James Wilton from Monevate, shedding light on the need for dynamic pricing models tailored to evolving market demands. It addresses common mistakes, the transformative im...
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Season 2
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Episode 4
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44:38
From Mechanical Engineering to Growth Marketing: Chai Bade's Journey to Building Bunchups and Combatting Modern Loneliness
Chai Bade inspires listeners with his entrepreneurial journey from mechanical engineer to founder of BunchUps, focusing on the power of storytelling in marketing and the importance of building relationships with customers. He outlines practical...
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Season 2
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Episode 3
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41:38
The Power of the Pivot: James Rose’s Journey from Digital Agency to SaaS Game-Changer
What if a common industry headache could be transformed into a game-changing opportunity? Join us as James Rose, the creative force behind Content Snare, reveals his journey from running a digital agency to revolutionizing the client content co...
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Season 2
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Episode 2
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41:36
Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort
Kate Shanahan shares her inspiring journey as a co-founder of Brieff, a platform that empowers accounting firms to enhance their advisory services. The conversation traverses the challenges of market expansion, the importance of bu...
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Season 2
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Episode 1
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37:01
Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield
On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working? Join us on a jo...
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Season 1
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Episode 31
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53:13
Netflix-Inspired Approach to Scaling Systems and Startup Leadership with Jose Moreno, CEO, Neulight
Join us for an enlightening conversation with Jose Moreno, founder of Neulight, as he recounts his inspiring career journey from Harvey Mudd College to influential roles at Microsoft and Netflix. Discover how Jose’s blen...
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Season 1
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Episode 31
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28:06
Leveraging Pricing as a SaaS Growth Strategy | From Per-User Fees to Value-Driven Models
Join us as we welcome Bill Wilson from Pace Pricing, who brings a wealth of experience in B2b SaaS pricing. Having coached over 400 SaaS founders, Bill shares invaluable insights into the vital role of transparent pricing in building customer t...
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Season 1
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Episode 30
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46:22
From Homelessness to Tech Innovator: Roann's Journey to Revolutionise Furniture Delivery with Cobber
What if personal adversity could lead to groundbreaking innovation? Meet Roann Junio-Hartman, the visionary CEO of Cobber, whose inspiring journey from homelessness ignited a transformative idea: an Uber-like platform for second-hand furniture ...
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Season 1
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Episode 29
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41:33
Navigating the Digital Marketing Maze with Corey Morris at Voltage
What if mastering SEO could transform your business strategy? Join us as we uncover the inspiring journey of Corey Morris, the innovative CEO of Voltage, a digital marketing powerhouse in Kansas City. Corey shares how an unexpected...
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Season 1
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Episode 28
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48:26
Harnessing Authentic Intelligence for business success with forensic fraud researcher, Jan Mielke Schwartz
Imagine a world where your mental, emotional, and spiritual strengths come together to shape the life & business you truly want. In this episode, we’re joined by the remarkable Jan Mielke-Schwartz, a trailblazer in forensic fr...
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Season 1
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Episode 28
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51:25
From Tech Visionary to Cybersecurity Pioneer: Vaughan Shanks on Navigating the Digital Threat Landscape and Scaling Startups
Explore the evolving cybersecurity landscape with Vaughan Shanks, CEO and co-founder of Cydarm Technologies, as he reflects on his journey from tech enthusiast in the ‘90s to pioneering cybersecurity solutions for today’s digital threats...
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Season 1
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Episode 28
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41:06
From Silicon Valley to Southeast Asia: Patrick Gentry’s Journey to Revolutionising HR Tech with Sprout Solutions
In this episode of SaaS Stories, I’m excited to be joined by Patrick Gentry, the co-founder and CEO of Sprout Solutions. Sprout, an HR tech company based in the Philippines, has grown into a leading player in the industry, helping mid-...
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Season 1
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Episode 27
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44:20
Building Customer Trust: Rachael McBrearty on Scaling SaaS with AI and Human Touch
Rachael McBrearty, Chief Customer Officer at Evisort brings a wealth of experience from her days at Cisco and LeanData to her current role at Evisort, a leader in AI-driven document intelligence. In this episode, we dive deep into the evolving ...
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Season 1
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Episode 26
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36:22
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From failed partnerships to SaaS success: Natalie MacLees on the importance of finding the right Co-Founder
In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie ...
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Season 1
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Episode 25
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39:56
From SaaS Developer to Boardroom Leader: Saurabh Jain’s Journey to Scaling TrialKey
In this episode of SaaS Stories, we chat with Saurabh Jain, Executive Chairman at TrialKey, about his remarkable journey from a software developer to leading companies in the healthcare tech space. Saurabh shares how he bu...
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Season 1
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Episode 24
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32:01
From Investor to SaaS Disruptor: How Kevin Lasser Built RevKeep to Solve Healthcare Challenges
In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the heal...
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Season 1
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Episode 22
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39:18
"Talking to Strangers" as a Key Skill in Scaling SaaS
In this episode of SaaS Stories, we sit down with Eddie Lin, the innovative mind behind NexusEdge. From his early days studying electrical engineering to his adventures on the reality show Fear Factor, and now leading a successful EdTe...
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Season 1
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Episode 22
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32:16
Decoding SaaS Sales with Data-Driven Insights: A deep dive with Martin Garvey from Gong
In this episode of SaaS Stories, we sit down with Martin Garvey from Gong to explore how leveraging the power of data can transform sales strategies in the competitive SaaS landscape. Martin shares his unique journey into the world...
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Season 1
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Episode 21
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36:35
Mastering SaaS Growth with Account-based Marketing
In this episode of SaaS Stories, we explore the intricate world of SaaS growth with insights from a leading industry expert, Tony Yang from Mucker Capital. Discover the evolution of SaaS, effective growth strategies for startups, a...
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56:38
From A CFO Career to SaaS Innovator: The Journey of Creating a Gym Tech Revolution
Join us on this episode of SaaS Stories as we delve into the inspirational journey of Syed Salman from Inzer, who left a secure CFO career to embark on a transformative motorbike trip around the world. Discover how Syed’s resilienc...
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Season 1
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Episode 19
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47:39