SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
SaaS Stories
From Investor to SaaS Disruptor: How Kevin Lasser Built RevKeep to Solve Healthcare Challenges
In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space.
Learn how he took an innovative idea from a sticky note problem-solving approach to a robust SaaS platform that simplifies the complex world of revenue cycle management.
Key Topics Discussed:
- Kevin’s journey from investor to co-founder of RevKeep
- The importance of talking to customers and market validation
- How RevKeep solves complex healthcare audits with intuitive technology
- The challenges of scaling a SaaS company in the healthcare sector
- Why bootstrapping is crucial and how it shaped RevKeep's growth
- The role of simplicity and usability in building great SaaS products
- Sales and marketing strategies that have worked for RevKeep
- The impact of building strong partnerships and relationships in scaling
