Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

How to Stay Focused During Unprecedented Times

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

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Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less but better" approach that preserves your capacity. Discover why adjusting tasks based on your energy levels helps maintain productivity without burnout. Rather than waiting to see what happens, these actionable frameworks will help you navigate challenging times while continuing to build your business as an act of resistance.

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