Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
452 episodes
Finding Your Big Business Idea with Jessica Sato
Ever feel like you're constantly tweaking your business but nothing quite clicks? Like you're a plant that's outgrown its pot but you keep trying to make it work anyway?You're not alone. And more importantly, there's a reason why all tha...
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38:25
Amy Hayes Proves Referrals Beat Social Media Marketing
Show Notes: How to Build Premium Services Without the Premium HeadachesWhat if everything you've been told about raising your rates is backwards?Amy Hayes, founder of The Global Creator, spent a decade building a desi...
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47:16
Burnout Solutions Beyond Productivity with Amanda Miller Littlejohn
Why Your Burnout Isn't a Time Management ProblemI've been thinking a lot about why so many of us are running on empty, and this conversation with Amanda Miller Littlejohn gave me language for something I've been feeli...
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38:38
How CEOs Make Time to Work ON Their Business
When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs...
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22:40
3 Boundaries Every CEO Needs
As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO lev...
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55:44
Are You The Bottleneck? It's Time to Fire Yourself!
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tec...
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59:15
5 Ways to Maximize Every Investment You Make in Your Business
Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about how to actually get results from those big decisions.In this episode...
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32:41
You Have a Revenue Goal - Now What?
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual ...
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39:07
How to Set the Right Revenue Goal for Your Business
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual
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42:02
Why a Big Enough Business Is Key to a Business & Life You Love
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch ph...
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38:10
Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Stop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer support system that saved her business during family crisis. Learn the exact reset strategi...
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46:50
It's Messy in the Middle
I'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the past 18 months. What started as managing my parents' care while growing a thriving bus...
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47:28
6 Lessons to Work Smarter, Not Harder
I used to get so frustrated when people told me to "work smarter, not harder." My parents were entrepreneurs who embraced the hustle, and I thought success meant being willing to work 80-100 hour weeks, doing anything and everything to grow you...
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32:51
3 High Leverage Ways to Keep Up Business Momentum
Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product specifically caters to what peopl...
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24:02
On Track With Your 2025 Goals? Time for a Mid-Year Review
Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue...
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41:16
Entrepreneur Burnout Prevention with Shulamit Ber Levtov
Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls s...
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43:46
Upgrade Your Client Engine For Today's Economy
I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems...
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29:44
The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy
Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastatin...
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46:30
The Oh Shit Kit From March CEO Retreat
I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as ...
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53:04
Why Women CEOs Need Real Support Systems
Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by...
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42:52
How to Stay Focused During Unprecedented Times
Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit ...
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36:20
From Reactive to Grounded: Your CEO Reset
In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools li...
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55:41
Why Adaptable Business Systems Beat Uncertainty
Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circums...
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32:02
Stop Faking Perfect When Marketing Your Business
In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" market...
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51:17