Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
447 episodes
On Track With Your 2025 Goals? Time for a Mid-Year Review
Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue...
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41:16
Entrepreneur Burnout Prevention with Shulamit Ber Levtov
Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls s...
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43:46
Upgrade Your Client Engine For Today's Economy
I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems...
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29:44
The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy
Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastatin...
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46:30
The Oh Shit Kit From March CEO Retreat
I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as ...
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53:04
Why Women CEOs Need Real Support Systems
Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by...
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42:52
How to Stay Focused During Unprecedented Times
Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit ...
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36:20
From Reactive to Grounded: Your CEO Reset
In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools li...
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55:41
Why Adaptable Business Systems Beat Uncertainty
Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circums...
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32:02
Stop Faking Perfect When Marketing Your Business
In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" market...
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51:17
Leading with Values in a Divided World
Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your busine...
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46:10
How to Build a Resilient Life-First Business
Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family careg...
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36:45
Run Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or ...
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32:08
Run Your Week Like a CEO
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by t...
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1:07:50
Run Your Month Like a CEO
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create b...
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39:00
Run Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility i...
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55:52
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the const...
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43:42
Elise Arsenault Makes Creative Work Pay
Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practi...
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51:51
Winging It Isn't A Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk...
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31:47
How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities
When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services....
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40:09
Why Work-Life Balance is a Myth
Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 p...
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38:21
Do You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought?Were you actually able to take time off this year... or did your schedule get so out of control that you are on the v...
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28:37
Why Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing!You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!But then life gets in the way and...
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27:25
