Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
463 episodes
When Life Interrupts Your Marketing Plans
Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year?In 2025, I went from working 25 hours a week to abo...
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42:13
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the const...
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43:42
The System that Outsmarts the Hustle (3 Case Studies)
If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question.I'm walking through three real client stories — a product-base...
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55:56
Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, w...
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53:47
Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's...
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41:54
From Frankenstien Marketing Mess to a Sustainable Growth Strategy
If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to.I've been in that place, and I know h...
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34:50
The 4 Biggest Mistakes Keeping Your Growth Unpredictable
Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from?Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you...
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31:00
The Marketing Advice That Works… Just Not for Your Business
Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be.I'm pulli...
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33:59
Why Your Marketing Feels Hard (Even When You’re Doing Everything Right)
You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill?Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most...
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33:40
Run Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or ...
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32:08
Run Your Week Like a CEO
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by t...
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1:07:50
Run Your Month Like a CEO
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create b...
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39:00
Run Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility i...
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55:52
Authentic Growth Beyond Revenue with Michelle Mercurio
I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be...
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52:17
From Watercolors to Life Design: Evolving Your Business with Ashley Jablow
The best entrepreneurial stories rarely start with a grand vision. They start with a rug being pulled out.That's Ashley's story. A layoff. A pandemic that destroyed her in-person business overnight. So she did what many of us do in crisi...
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37:49
What to Focus on First
Your revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your entire business plan out the window and start over.But here's what most business ow...
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34:41
Too Many Decisions, Not Enough Clarity
You know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like right now. Not because you lack options, but because you have too many of them.Fr...
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26:07
Organize Your Digital Clutter with Tracy Hoth
You know that sinking feeling when a client asks for "that document we worked on last month" and you have absolutely no idea where you saved it? Or when you're paying your team to sit idle while you frantically search through folders trying to ...
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28:38
Finding Your Big Business Idea with Jessica Sato
Ever feel like you're constantly tweaking your business but nothing quite clicks? Like you're a plant that's outgrown its pot but you keep trying to make it work anyway?You're not alone. And more importantly, there's a reason why all tha...
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38:25
Amy Hayes Proves Referrals Beat Social Media Marketing
Show Notes: How to Build Premium Services Without the Premium HeadachesWhat if everything you've been told about raising your rates is backwards?Amy Hayes, founder of The Global Creator, spent a decade building a desi...
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47:16
Burnout Solutions Beyond Productivity with Amanda Miller Littlejohn
Why Your Burnout Isn't a Time Management ProblemI've been thinking a lot about why so many of us are running on empty, and this conversation with Amanda Miller Littlejohn gave me language for something I've been feeli...
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38:38
How CEOs Make Time to Work ON Their Business
When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs...
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22:40
3 Boundaries Every CEO Needs
As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO lev...
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55:44
Are You The Bottleneck? It's Time to Fire Yourself!
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tec...
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59:15
5 Ways to Maximize Every Investment You Make in Your Business
Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about how to actually get results from those big decisions.In this episode...
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32:41
