Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
489 episodes
The Matriarchy Would Never Leave You Out Of Your Own Business Plan
When you sit down to set your goals for the year or the quarter or even the month, do you make sure that YOU are in the plan too?After years of running the 90 Day CEO Retreat
The Matriarchy Would Never Shut Down Your Critical Thinking
Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did no...
The Matriarchy Would Never Sell You Patriarchy in Pink
Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover.I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and ...
The Matriarchy Would Never Assume You Are The Safety Net
When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’.I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out h...
Everyone Is Using AI Wrong with Gabi Day
"I need Spicy Rach."Gabi Day said that to me on a call about ads, and I knew exactly who she meant. Spicy Rach is the version of me that shows up when I am fired up about something and want to see it change. She is also the version I hav...
Why Your AI Keeps Sounding Like Everybody Else
There was a three-ring binder in my dad's insurance agency and we called it the "office bible". That binder was a business brain about thirty years before anyone thought to sell you one.A woman who worked for him built it. Every task she...
You Can't Delegate Confusion to AI
Two overlapping circles on a piece of paper. Human only on the left, AI only on the right, and the overlap in the middle where almost nobody is spending any time at all.That is the whole exercise. My cousin Kendall gave me the version of...
Where AI Is Quietly Breaking Trust With Your Clients & Community
A few months ago I made three photorealistic images of myself, put my logo on them, and posted them to Facebook.People laughed. They were supposed to. I had run my real photo shoot images through a meme generator with a 2,000 character summary ...
Human First AI Is a Decision Not a Vibe
Most of the conversation about AI is happening at two extremes. Founders bragging publicly about the payroll they cut, and founders refusing to touch any of it. Both are missing the point, and neither one leaves you with an answer you can actua...
My 90 Day Plan Did Not Survive July
There is still a block sitting on my calendar from the second week of July that says “Record new podcast episodes.”I never moved it. I sat down in front of it most mornings, pushed it to the next day, then to the next week, and ...
Why Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard
You come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and somewhere between your head and their inbox the whole thing flattens into a to-do list...
Why Hiring a Team Won't Fix Your Capacity Problem
Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around.Most therapists believe the path to growth is hiring a team and handing off client...
How I Took a Full Month Off in Italy (While My Business Runs Without Me)
Right now, as you hear this, I am probably lounging by a pool in a villa in Tuscany, watching my kids and their cousins splash around while I have my full Under the Tuscan Sun moment. There is a family wedding tomorrow, a welcome dinne...
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Pre-Sell Your Fall to Beat the Summer Cash Dip
There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything new, and you can ...
How to Take Summer Hours Without Losing Clients
I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before the weekend even started. The reason my family got to do that was simple. My dad ran ...
Why Fall Chaos Is a Summer Planning Problem
My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season.I’m not doing that, and I don’t want...
Notes to Future Me: A Simple Habit to Protect Your Capacity
There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice t...
The Mid-Year Review That Resets Your Second Half of 2026
If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review.This is the time of year where I see most women entrepreneurs do one of two things. They abandon the...
The Invisible Ceiling Holding You Back from Your Next Opportunity with Angela Foster
Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it.It looks like turning down a speaking opportunity because you have nothing to wear. It looks like saying no to the...
The CEO Ceiling Assessment
Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a new funnel, or a mindset shift.That advice is wrong. Or at best, it’s treating ...
If You Are The System, Then You Are Also The Ceiling
Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe?That happened to me a few weeks ago. I sat straight up, grabbed my phone, and emailed myself these words: If you are the sys...
Why Successful CEOs Build for Seventy Percent
You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow less freedom than when you started.Here’s the truth nobody tells you: growth ...
I Don’t Build My Business for My Best Days
Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your business only works when you're fully charged and firing on all cylinders, you don't h...
Before You Set Q2 Goals, Ask Yourself This First
Most Q2 plans are built for a version of you that doesn't exist. The version with unlimited energy, zero personal obligations, and no curveballs. And then April hits, and you're already behind, already overwhelmed, already wondering what went w...
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You Don't Need a New Strategy. You Need a Planning Rhythm.
If you set big goals in January and you're already feeling behind, I want to be honest with you: the problem is not your discipline. It's not your motivation. It's not your mindset or your willpower. It's that the goal-setting approach most of ...