Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
476 episodes
Pre-Sell Your Fall to Beat the Summer Cash Dip
There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything new, and you can ...
How to Take Summer Hours Without Losing Clients
I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before the weekend even started. The reason my family got to do that was simple. My dad ran ...
Why Fall Chaos Is a Summer Planning Problem
My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season.I’m not doing that, and I don’t want...
Notes to Future Me: A Simple Habit to Protect Your Capacity
There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice t...
The Mid-Year Review That Resets Your Second Half of 2026
If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review.This is the time of year where I see most women entrepreneurs do one of two things. They abandon the...
The Invisible Ceiling Holding You Back from Your Next Opportunity with Angela Foster
Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it.It looks like turning down a speaking opportunity because you have nothing to wear. It looks like saying no to the...
The CEO Ceiling Assessment
Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a new funnel, or a mindset shift.That advice is wrong. Or at best, it’s treating ...
If You Are The System, Then You Are Also The Ceiling
Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe?That happened to me a few weeks ago. I sat straight up, grabbed my phone, and emailed myself these words: If you are the sys...
Why Successful CEOs Build for Seventy Percent
You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow less freedom than when you started.Here’s the truth nobody tells you: growth ...
I Don’t Build My Business for My Best Days
Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your business only works when you're fully charged and firing on all cylinders, you don't h...
Before You Set Q2 Goals, Ask Yourself This First
Most Q2 plans are built for a version of you that doesn't exist. The version with unlimited energy, zero personal obligations, and no curveballs. And then April hits, and you're already behind, already overwhelmed, already wondering what went w...
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You Don't Need a New Strategy. You Need a Planning Rhythm.
If you set big goals in January and you're already feeling behind, I want to be honest with you: the problem is not your discipline. It's not your motivation. It's not your mindset or your willpower. It's that the goal-setting approach most of ...
Staying Focused Is Your Political Resistance Right Now
If you've opened the news lately and felt your stomach drop, you already know how hard it is to justify sitting down to work on your business. The guilt is real. The distraction is real. And if you've been quietly wondering whether it's okay to...
When Life Interrupts Your Marketing Plans
Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year?In 2025, I went from working 25 hours a week to abo...
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the const...
The System that Outsmarts the Hustle (3 Case Studies)
If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question.I'm walking through three real client stories — a product-base...
Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, w...
Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's...
From Frankenstien Marketing Mess to a Sustainable Growth Strategy
If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to.I've been in that place, and I know h...
The 4 Biggest Mistakes Keeping Your Growth Unpredictable
Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from?Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you...
The Marketing Advice That Works… Just Not for Your Business
Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be.I'm pulli...
Why Your Marketing Feels Hard (Even When You’re Doing Everything Right)
You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill?Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most...
Run Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or ...
