Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting.
That’s why we made this episode.
To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year.
Inside, you’ll learn:
- Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”)
- How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable
- The “No Numbers, No Business” truth most owners don’t want to hear
- Why consumers are rejecting the old-school sales pitch—and what to do instead
- How AI will either replace you… or multiply you (depending on how you use it)
This is your 2026 roofing playbook. Watch it now before the new year steamrolls you.
Listen to the episode on Spotify & Apple Podcasts (288) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
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00:00 — 2025 Roofing Industry Recap & Trends
00:47 — Why Personal Growth Drives Business Success
03:43 — Community Marketing Strategies That Work
09:40 — Why Roofers Must Know Their Numbers
12:45 — Bookkeeping Mistakes Hurting Profit
15:00 — Building Systems & KPIs
19:12 — The Modern Roofing Sales Process
24:05 — Why Speed Wins More Jobs
26:54 — How AI Is Changing Roofing Marketing
31:46 — Labor Shortages & Automation
37:52 — Training Teams to Adopt AI
41:39 — The 5 C’s Growth Framework