Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Episodes
283 episodes
Why Most Roofing Companies NEVER Break $5M with Randy Hurtado
Most roofing companies get stuck around $2M–$3M…And they stay stuck.Not Randy Hurtado.He helped take a sleepy roofing company from <$2M…To over $30M in roofing revenue this year.(And nearly $50M total across all t...
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Episode 284
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54:59
STOP Calling Yourself ‘Local’ If You Don’t Do THIS with Taylor Speirs
Just because you pay taxes in a town doesn’t make you “local.”In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.
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Episode 283
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1:07:48
STOP Letting Sales Reps Destroy Your Profit Margins with Austin Watterson
Sales reps are making you broke…They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. That’s ...
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Episode 282
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1:05:32
The Hidden Cost of Being a Roofing Owner with Erick Hernandez
Most reps don’t realize what it really costs to run a roofing company…Everyone wants to be the boss.Make the big money.Call the shots.But no one talks about the real cost —👉 The stress👉 The sacrifice👉 And the...
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Episode 281
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1:06:25
What Roofing Looks Like in 2030 (You’re Not Ready for This) with Adam Sand
Roofing is about to change forever.And if you’re not paying attention now… you’ll be left behind.In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 20...
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Episode 280
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1:13:25
You Can’t Build a Scalable Roofing Company Alone with Andy Keys
Andy started FoxHaven Roofing Group while living in a halfway house.Now he’s running a $25M+ company with a team, systems, and real leaders.In this episode, he breaks down:- Why it’s getting harder for the small guy- The hir...
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Episode 279
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1:07:17
Automate & Dominate: How Smart Roofers Are Winning the AI Revolution
AI is taking over. Fast.Some roofers are getting scared. Others are getting rich.In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more ...
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Episode 278
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1:00:42
Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture with Jason Eustis
What happens when a true craftsman teams up with private equity?Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture.You’ll hear how he built th...
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Episode 277
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1:04:47
900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry
Would a customer really wait 3 months to work with YOU?At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip.Jon didn’t start in roofing, he w...
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Episode 276
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1:06:13
Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas
Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast.In this raw and inspiring episode, Jimmy shares how he:- Lost everything in 2010…- Boun...
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Episode 275
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57:22
Why Your Roofing Company Needs a Hard Reset NOW with Martin Shepard
When things aren’t working in your business…You don’t need a tweak.You need a HARD RESET.In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into ...
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Episode 274
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59:27
STOP Hiring Wrong: How to Build a Roofing Team That Lasts with David Dees
Most roofers hire the wrong people.They’re too quick to say “yes.”And too slow to fire.That’s what David Dees did at first. And it cost him MILLIONS.But then… he fixed it.In this episode, David shares how he went fro...
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Episode 273
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1:02:49
From a Friend's Couch to Roofing Empire: Dominating Luxury Markets at 26
What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months?Meet Jordan White, Co-Founder of SeekOne Roofing , who bui...
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Episode 272
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57:36
Fired Up & Broke in 2020—Then They Launched a Multi-Million Dollar Roofing Business with Taylor Miller
Fired up. Broke. Single mom in 2020.That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.With zero plans to start a roofing company, Taylor and her husband Jay launched Miller...
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Episode 271
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54:05
The Art of Saying No: The Sales Secret 97% of Roofers Miss with Dashaun Bryant
You’re not losing sales because of price. You’re losing them because you avoid the word “no.”In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the ...
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Episode 270
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1:00:57
Stop Gambling with Your Ad Budget: Become the GC of Your Marketing with Adam Bensman
Most roofers throw money at marketing and just hope it works.But that’s like putting cash in a slot machine.In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.You’ll learn...
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Episode 269
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57:07
He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine with Brett Tesson
He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.And what happened next? That mis...
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Episode 268
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1:04:38
The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) with Josh Crouch
Most roofing companies pour time and money into getting leads… but then blow it when it counts most.In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:✅ The #1 mistake roofers make after lea...
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Episode 267
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53:55
This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm
Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.Not Elijah.In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into...
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Episode 266
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1:00:17
3 Mindset Shifts That Turned $1M Roofers into Market Dominators with Chuck Thokey
What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break ...
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Episode 265
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59:39
From Roofing to White Glove: How These Founders Are Redefining the Industry with Zoe Boothe-Jarrett & Alec Eliasson
Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way.In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of...
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Episode 264
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1:02:53
The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce
Are you really ready to grow your roofing company? Or are you unknowingly stuck?In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncove...
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1:03:37
This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne
Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?In this episode, Zach Payne of Icon Roofing shares the exact change that took his ...
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Episode 262
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56:34
Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals
🚫 No ladders. No traveling. No kitchen tables.✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office.In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smart...
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Episode 261
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55:59
AI Is Replacing Google: What Smart Roofing Companies Are Doing Instead with Marcus Sheridan
Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be…The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast.In this episode, ...
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Episode 260
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58:59