Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Episodes
304 episodes
From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton
From $1,500… to a multi-million dollar roofing company.That’s the journey Mark Easton breaks down in this episode.He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real busin...
The Real Stages of Growing a Roofing Business with Zachiary Kuper
Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in.In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing cre...
How to Scale a Roofing Company Without Losing Control with Josh Swisher
Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing ...
Roofing Is Changing FAST… Most Owners Won’t Survive This Shift
The roofing industry today doesn’t even look like it did a few years ago.In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More ta...
The Problem With Copying $10M Roofing Companies
Most roofing companies see what a $10M business is doing and assume they should copy it.The systems, the hires, the structure… it all looks like the path forward.But the truth is, that advice often doesn’t apply yet.In t...
The Biggest Trends Roofing Companies Need to Know in 2026
Most roofers already feel what’s wrong in their business…This just puts data behind it.In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms...
The Future of Roofing Marketing: AI, Estimates, and Visibility with Marcus Sheridan
AI is changing roofing marketing fast… and most contractors don’t see how big this shift is.In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead.Search has already changed.It’s not about rank...
The Right Way to Measure AI in Your Roofing Business (AI Master Series – Part 2)
AI is here whether roofing companies are ready or not.In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no...
AI Is Already Inside Your Roofing Business (AI Master Series – Part 1)
Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a majo...
Adapting to the New Insurance Reality in Roofing with Nick Royer
What does it take to build a roofing company that lasts more than a decade in today’s market?In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six projec...
Reactive vs Proactive: The Leadership Shift That Changes Everything with Greg Hayne
Most roofing company owners don’t mean to be reactive. It just becomes the default.You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around.
Why Homeowners Forget Your Roofing Company (And How to Fix It) with Nick Branon
Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t ...
Most Roofing Owners Are Chasing the Wrong Kind of Success with Jeff Valder
Most roofing owners are chasing money, growth, and results.But not many stop to ask what that chase is costing them.In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and...
Your First 5 Minutes Are Costing You Millions
Most roofing companies don’t have a lead problem.They have a response time problem.In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in.
Most Roofing Companies Are Built on Lies, and I Refused to Be One of Them with Taylor Ammons
Most roofing companies are built on lies.Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game.This episode is raw and real. From be...
Why Roofing Is the Best Second-Chance Industry in America with Raymond Little
Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG).In thi...
Roofers Are Losing Claims Because They Don’t Know This with Lisa Cimaroli
Most roofers are losing insurance claims because they don’t know how to document the job the right way.In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it.Lisa...
Most Roofers Say ‘Know Your Numbers’—But This Is What That Actually Means with Corey Combes
Everyone says, “Know your numbers.”But almost no one tells you what that actually means.That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until...
If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review)
2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting.That’s why we made this episode.To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends...
Most Roofing Owners Are Solving the Wrong Problems with Seth Larson
Most owners think they have a sales problem. Or a lead problem. Or a marketing problem.But Seth shows how those aren’t the real problems.He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right s...
80% Certainty, 100% Speed: How This Roofer Scaled FAST with Scott Baird
How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing busin...
The B.E.S.T. Known Framework: Unlock Explosive Profit With This Simple System with Brian Niebler
Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold.Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed...
Why Most Roofing Companies NEVER Break $5M with Randy Hurtado
Most roofing companies get stuck around $2M–$3M…And they stay stuck.Not Randy Hurtado.He helped take a sleepy roofing company from <$2M…To over $30M in roofing revenue this year.(And nearly $50M total across all t...
STOP Calling Yourself ‘Local’ If You Don’t Do THIS with Taylor Speirs
Just because you pay taxes in a town doesn’t make you “local.”In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.
STOP Letting Sales Reps Destroy Your Profit Margins with Austin Watterson
Sales reps are making you broke…They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. That’s ...