Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
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Most roofing company owners think they need more leads.
But what if the real problem is that you don’t know your numbers?
In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back.
They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based on gut instinct, and what private equity understands that most contractors miss.
You’ll also learn why set rate is one of the most overlooked metrics in roofing, how to think differently about hiring, and why knowing your numbers is the foundation for scaling a profitable business.
If you want better profit margins, stronger systems, and more confidence in your decisions, this episode is for you.
Connect with Jon:
https://day41thrive.com
https://www.linkedin.com/company/day-41-thrive-consulting-llc/
https://www.instagram.com/jonathonbroce
https://www.facebook.com/jonathon.broce.5
Listen to the episode on Spotify & Apple Podcasts (313) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- Coast: https://roofingpod.com/Coast
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
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📱 Text Jim @ (612) 512-1812 – Say Hi!
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Chapters:
00:00 Why Most Roofers Stay Stuck
04:16 Finding the Blind Spots in Your Business
09:14 Know Your Numbers Before You Hire
14:05 The Most Overlooked Metric in Roofing
19:48 How to Improve Profit Without More Sales
24:00 Why Customer Experience Drives Growth
29:06 The Real Reason You Should Raise Prices
34:20 What Private Equity Understands Better
39:01 The Future of Roofing Marketing
43:40 Be the GC of Your Finances
49:57 Simple Financial Changes That Increase Profit
54:52 How to Actually Implement What You Learn
