Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Episodes
272 episodes
STOP Hiring Wrong: How to Build a Roofing Team That Lasts with David Dees
Most roofers hire the wrong people.They’re too quick to say “yes.”And too slow to fire.That’s what David Dees did at first. And it cost him MILLIONS.But then… he fixed it.In this episode, David shares how he went fro...
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Episode 273
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1:02:49
From a Friend's Couch to Roofing Empire: Dominating Luxury Markets at 26
What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months?Meet Jordan White, Co-Founder of SeekOne Roofing , who bui...
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Episode 272
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57:36
Fired Up & Broke in 2020—Then They Launched a Multi-Million Dollar Roofing Business with Taylor Miller
Fired up. Broke. Single mom in 2020.That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.With zero plans to start a roofing company, Taylor and her husband Jay launched Miller...
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Episode 271
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54:05
The Art of Saying No: The Sales Secret 97% of Roofers Miss with Dashaun Bryant
You’re not losing sales because of price. You’re losing them because you avoid the word “no.”In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the ...
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Episode 270
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1:00:57
Stop Gambling with Your Ad Budget: Become the GC of Your Marketing with Adam Bensman
Most roofers throw money at marketing and just hope it works.But that’s like putting cash in a slot machine.In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.You’ll learn...
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Episode 269
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57:07
He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine with Brett Tesson
He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.And what happened next? That mis...
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Episode 268
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1:04:38
The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) with Josh Crouch
Most roofing companies pour time and money into getting leads… but then blow it when it counts most.In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:✅ The #1 mistake roofers make after lea...
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Episode 267
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53:55
This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm
Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.Not Elijah.In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into...
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Episode 266
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1:00:17
3 Mindset Shifts That Turned $1M Roofers into Market Dominators with Chuck Thokey
What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break ...
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Episode 265
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59:39
From Roofing to White Glove: How These Founders Are Redefining the Industry with Zoe Boothe-Jarrett & Alec Eliasson
Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way.In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of...
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Episode 264
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1:02:53
The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce
Are you really ready to grow your roofing company? Or are you unknowingly stuck?In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncove...
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1:03:37
This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne
Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?In this episode, Zach Payne of Icon Roofing shares the exact change that took his ...
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Episode 262
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56:34
Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals
🚫 No ladders. No traveling. No kitchen tables.✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office.In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smart...
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Episode 261
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55:59
AI Is Replacing Google: What Smart Roofing Companies Are Doing Instead with Marcus Sheridan
Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be…The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast.In this episode, ...
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Episode 260
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58:59
How This Roofer Built a Roofing Culture So Strong It Runs Without Him with Ronnie Lollar
Most owners are stuck working in the business…Ronnie Lollar built one that runs without him.In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just o...
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Episode 259
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1:04:05
From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes
How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M?Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, b...
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Episode 258
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57:30
How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers
Most roofers chase big revenue goals...$5M, $10M, even $20M.But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M.In this episode, you'll hear:- Why gro...
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Episode 257
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57:16
How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog
Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actuall...
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Episode 256
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1:03:34
How to Grow Your Roofing Business by Buying the Competition with Chris Moore
Want to grow your roofing business fast without hiring more sales reps or spending more on leads?Then it’s time to stop thinking like an operator… and start thinking like an investor.In this episode, Chris Moore from Deal Maker Weal...
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Episode 255
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1:02:46
How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz
From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems.In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took...
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Episode 254
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1:04:19
Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale
Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot?...
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Episode 253
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55:31
Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes
Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash.The truth? Most roofing companies don’t have a marketing problem. The...
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Episode 251
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57:08
How to Scale Your Roofing Company WITHOUT More Leads or Sales Reps with Jonathan Cronstedt
Most owners think scaling means more leads… or hiring more reps. But that’s wrong.In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team.Jay “Jcron” ...
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Episode 251
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1:03:10
Why Growing Too Fast Can DESTROY Your Roofing Business (Lessons from a $30M Company) with Curtis Eshghy
What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he sh...
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Episode 250
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55:34
Why Your Roofing Company Isn’t Making Enough Money with Zach Exposito
Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach o...
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Episode 249
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56:23