Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane
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What does it take to build a roofing company that thrives without relying on storms?
Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience.
In this episode, you'll learn:
- How referral partners can create a steady stream of high-quality roofing leads.
- Why customer communication is your biggest competitive advantage.
- The lessons Stephen learned about cash flow, marketing, and growing a business the right way.
Connect with Stephen:
🌐 https://roughneckroofingllc.com
Listen to the episode on Spotify & Apple Podcasts (319) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
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Chapters:
00:00 Why Marketing Put Roughneck Roofing on the Map
00:29 From Oilfield to Roofing Company Owner
05:41 Cash Flow Lessons Every Roofing Business Must Learn
10:23 How Referral Partners Create Year-Round Roofing Leads
16:35 Community Marketing That Builds a Local Roofing Brand
29:00 The Customer Experience That Wins More Roof Sales
40:04 Why Roofers Lose Sales Through Poor Communication
46:59 Two-Call Close vs. One-Call Close for Roofing Sales
53:23 The Biggest Growth Challenge for Roofing Business Owners
