Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
Roofers Are Losing Claims Because They Don’t Know This with Lisa Cimaroli
Most roofers are losing insurance claims because they don’t know how to document the job the right way.
In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it.
Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company to $30 million in just 3 years.
Here’s what you’ll learn:
✔ Why you must know your code book
✔ The 3 documentation mistakes most roofers make
✔ Why AI is changing how claims get denied
✔ What to do when insurance delays, denies, or defends
✔ How smart roofers are shifting from storm to retail the right way
This is a must-watch if you want to protect your claims, get paid what you're owed, and stop leaving money on the table.
Listen to the episode on Spotify & Apple Podcasts (290) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
Links:
https://www.roofrideracademy.com
https://www.facebook.com/profile.php?id=61572514055244
https://www.instagram.com/lisacimaroli/?hl=en
PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
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00:00 - Why Roofers Are Losing More Claims
01:10 - Meet Lisa Cimaroli and Her Mission
03:15 - Top 3 Documentation Mistakes Roofers Make
06:02 - Why Knowing the Code Book Is Critical
08:25 - How AI Is Changing Insurance Claims
11:10 - From Storm to Retail: The Big Shift
13:35 - Legal Partnerships and When to Bring in Help
16:20 - Training Your Team the Right Way
19:00 - What Winning Roofers Are Doing in 2026
