The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Ads or Not? Navigating Google Business and Beyond | ft. Ross McDaniel | Ep.416
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Should you run paid ads for your home service business? In this episode, Matt and Ross dive deep into the pros and cons of digital marketing strategies for trades, including paid ads, local SEO, and more. Learn when and how to invest in paid advertising to maximise your trade business growth.
Tune in for expert advice on navigating the world of home service marketing.
Watch the video version of this podcast at https://youtu.be/U8HhAkw6Moo
Discussion Points:
00:00 Comparing agency work for home service businesses.
03:24 Understanding budget is key to business growth.
09:01 Avoid low-budget job advertising for trades.
11:26 SEO alone is foolish, but useful in combination.
13:48 Technology and keyboards will soon be obsolete.
17:46 Communicate clearly; content is essential.
21:32 Ads play a crucial role in forecasting business growth.
Resources:
Review Revolution: Boosting Your Business with Online Feedback - https://youtu.be/p480d5mnoj0
Get a FREE Assessment - https://www.fencepost.co/assessment
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
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- Website: thesiteshed.com
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