The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
Episodes
470 episodes
Profit vs. Revenue: Mastering Financial Clarity for Trades and Construction | ft. Ben Hansen | Ep. 470
In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience workin...
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Episode 470
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58:57
Built to Profit: Budgeting & Revenue Mindset for the Trades | ft. Jason Noel | Ep. 469
With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. M...
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Episode 469
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49:17
From $900K to $4M in Two Years: How this welding company was transformed | ft. Matt Pohl | Ep. 468
In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a...
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55:29
Why Tradies Should Stop Selling on Price and Start Using Irresistible Offers | ft. John Dwyer | Ep. 647
Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small bus...
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Episode 467
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28:08
5 Effective Ways To Create Content That Actually Converts | ft. Logan Turley | Ep. 466
In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked ...
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1:00:28
How To Get Rid of Brain Fog for Busy Tradies & Contractors | ft. Michael O'Sullivan | Ep. 465
In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus. Matt and Michael get real about the everyday challenges tradies face:...
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57:49
You Might Have ADHD, And It Might Be Your Superpower | ft. Skye Waterson | Ep. 464
In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosi...
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55:07
Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463
Most tradies don’t realise how much their business name is holding them back.After working with hundreds of trade businesses, I can confidently say:The wrong name can slow your growth, confuse your customers, and make you harder to ...
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21:02
Team Retention Hacks: How To Hire (And Keep) Great Team Members in 2025 | ft. Chris Koch | Ep. 462
In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start...
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55:45
Exiting Your Trade Business For High Multiples (Enterprise Value) | ft. Jeff Armstrong | Ep. 461
In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes abou...
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42:31
500 staff and 440 trucks on the road. Not Your Average Plumbing Company | ft. John Akhoian | Ep. 460
In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a dee...
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37:03
The Perfect Exit: Knowing When To Sell | ft. Cameron Bishop | Ep. 459
In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check i...
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41:32
5 Critical Mistakes That Can Ruin The Sale Of Your Business | ft. Cameron Bishop | Ep. 458
In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and busin...
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46:39
The Single Most Important Daily Ritual For Business Success | ft. Mick Hawes | Ep. 457
In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool S...
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Episode 457
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52:40
The Simple Framework Behind a Roofing Company’s 200K Month | Matt Jones | Ep. 456
This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.If your business is stuck in subcontractor mode or struggling to scale because of inconsis...
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15:11
From Stuck to Scaling: The Simple Framework Behind a Roofing Company’s 200K Month | Matt Jones | Ep. 456
This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.If your business is stuck in subcontractor mode or struggling to scale because of inconsis...
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15:11
Your Branding MIght Be The Problem... Not Your Marketing | ft. Crystal Williams | Ep. 455
In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers...
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Episode 455
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53:32
AI For Tradies in 2025: How To Streamline Quotes & Save Up On Costs | ft. Roland Ligtenberg | Ep. 454
In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep...
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46:10
Streamlining Workplace Safety: WHS Compliance Tradies and Contractors | ft. Glen Fitzgerald | Ep. 453
In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify you...
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Episode 453
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29:22
Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating val...
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Episode 452
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33:39
Why You Should Never Rely on Ads for Sustainable Growth | ft. Rai Cornell
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. J...
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24:51
The Psychology Behind Creating Content that Sells | ft. Rai Cornell | Ep. 450
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. J...
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Episode 450
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42:41
From Dog Walks to Deal Talks: How Trust (and Pets) Helped Grow the Team | Ep. 449
Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role t...
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Episode 449
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54:40
Are You Still Losing Jobs with Outdated Pricing? How Instant Quotes Are Crushing Sales I ft. Josh Koplin | Ep. 448
Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales...
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Episode 448
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49:51
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The Shocking Truth About Why Nearly Half of Your Leads Never Convert, And How to Fix it I ft. Erick Vargas | Ep. 447
In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first ...
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Episode 447
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36:20
