The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Forget Cost Per Acquisition. It’s All About Lifetime Value | ft. Scott Irwin | Ep. 490
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If you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.
In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).
Key Chapters:
00:00 - Teaser
00:49 - Introduction and Scott's Background
03:32 - Defining Lifetime Value (LTV)
06:30 - Strategies for Long-term Customer Satisfaction
10:34 - Levers to Improve Customer Lifetime Value
12:35 - Business Growth and Evolving Marketing
14:58 - The Importance of Personal Relationships and Manners
17:21 - Training New Employees and Apprentices
21:14 - Practical Frameworks for Service Excellence
25:08 - Addressing Price Concerns with Value and Urgency
28:48 - Closing Thoughts and Future Episode Teaser
Related Episodes:
Episode 439 with Scott Irwin (Network Plumbing journey)
Episode 440 with Scott Irwin (Designing your ideal life)
CONNECT WITH SCOTT IRWIN
Website: https://networkplumbing.com.au/
Facebook: https://www.facebook.com/networkplumbing
Instagram: https://www.instagram.com/networktradies_/
LinkedIn: https://www.linkedin.com/company/network-plumbing/
Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/
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Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/
Your Next Step:
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