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The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442
We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.
Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg
00:00 Position as experts, create content, engage customers.
06:45 Shift to personalized branding offers marketing opportunities.
08:10 Focus on website conversion to boost performance.
13:52 Businesses struggle with transitioning to marketing models.
17:06 Organic posting differs from social media advertising.
18:28 Community groups as modern word-of-mouth marketing.
22:10 Post thrice weekly; prioritize engaging local content.
24:46 Check show notes for Mike's links.
Resources:
- FB: https://www.facebook.com/themikeandes/
- IG: https://www.instagram.com/themikeandes/?hl=en
- LinkedIn: https://www.linkedin.com/in/mikeandes
- Website: https://www.mikeandes.com/
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📲 Stay Connected:
- Facebook: The Site Shed
- Instagram: @thesiteshed
- LinkedIn: The Site Shed
- Website: thesiteshed.com
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
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