The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
Discover the Unfair Marketing Advantage for Trade Businesses | ft. Matt Jones | Ep. 443
In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!
Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ
00:00 Boosting Trade Business with AEO Strategies
03:47 Voice Search Revolution in SEO
08:27 "Embracing Local SEO Evolution"
10:23 Understanding User Intent in Queries
13:47 Focus on Creating Useful Content
17:24 Embracing AI and Augmented Reality
21:22 "Streamlining Business Operations"
24:55 AI-Driven Customer Engagement
28:25 SEO & Marketing Strategy Session
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