The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
5 Effective Ways To Create Content That Actually Converts | ft. Logan Turley | Ep. 466
In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.
⏳Timestamps:
00:00 "Establishing Expertise Through Content"
05:28 "Training Network for Content Creators"
09:05 Gen Z, Millennials Prefer Authenticity
11:19 "Content to Convert Leads Effectively"
14:36 Content's Role in Brand Credibility
17:30 Leverage Social Algorithms for Visibility
19:15 "Pre-Qualifying Leads Through Content"
23:42 "Defined Processes Boost Client Trust"
26:31 Multimedia Marketing for Client Engagement
30:07 Showcase Brand Story Authentically
34:46 Evergreen Content Explained
35:24 "Leverage Video for Common FAQs"
40:57 Social Media Brand Perception Insights
42:22 "Turning Mistakes into Content"
48:30 Simple, Effective Phone Contet Tips
50:00 AI Simplifies Video Content Creation
53:36 Proper Lighting for Filming
56:04 "Seize Your Content Opportunity"
58:55 Future Tech and Content Evolution
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