The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Profit vs. Revenue: Mastering Financial Clarity for Trades and Construction | ft. Ben Hansen | Ep. 470
In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward.
⏱️Timestamps:
00:00 "Marketing Budget Essential for Growth"
04:07 "Misaligned Resource Allocation in Business"
09:02 Revenue Focus vs. Profitability Awareness
13:43 Profit Focus for Business Success
16:00 "Financial Clarity for Tradespeople"
19:51 Streamlining Cost Analysis
23:49 Profit-Focused Service Shift
26:46 Lacking Practical Financial Guidance
28:30 Misaligned Business Growth Strategies
32:54 "Unprofitable Clients Hinder Growth"
35:10 Cut Losses to Boost Success
39:02 Streamline Focus for Better Conversion
43:02 "Focus on Customer Lifetime Value"
45:51 Optimize for Ideal Clients
47:58 Targeting Diverse Customer Needs
53:32 Focus on Core Strengths
55:22 Self-Taught Financial Empowerment
Your Next Step:
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