The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
This Is What Separates $1M Builders From $10M Builders | ft. Greg Wilkes | Ep. 489
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If you feel like you’re flat out in your building business but the profit still doesn’t match the effort, this episode is for you.
In Episode 489, Matt sits down with Greg Wilkes from Develop Coaching to unpack what actually separates a $1M builder from a $10M builder and the shift from being the best tradie on site to becoming the business leader who builds a team, installs simple systems, protects margins, and creates a pipeline that doesn’t rely on you doing everything.
🎥 Watch the video version of this podcast at: @TheSiteShed
Key Chapters:
00:00 - Mindset Shift: Tradesperson to Entrepreneur
00:44 - Meet Greg Wilkes: Construction Industry Expert
01:10 - Scaling from $1 Million to $10 Million
04:47 - The Pitfall of High Net Profit (and Not Investing)
08:04 - Healthy Net Profit Margins for Builders
10:00 - The Myth of Staying on the Tools
16:43 - The Importance of Org Charts and Future Hiring
17:54 - Strategy for First Hires: Start Low with Admin/VA
24:17 - First Big Hire: The Site Supervisor
25:10 - The Business Owner's Focus: Marketing and Sales
27:19 - The Challenge of Systemizing and AI's Impact
33:46 - Systemizing for Leverage: Focus on Repeatable Tasks
38:54 - The Importance of Knowing Your Numbers
42:15 - Simplifying Financial Numbers for Builders
46:10 - Mapping Out a Plan for Growth: Job Value Over Volume
48:40 - How to Contact Greg Wilkes (Develop Coaching)
🎙️ About Our Guest: Greg Wilkes
Greg Wilkes is a trade business coach at Develop Coaching, helping builders and tradies scale from being on the tools to running a profitable, systemised business.
CONNECT WITH GREG WILKES
Website: https://developcoaching.co.uk/
Facebook: https://www.facebook.com/greg.wilkes.coach
Instagram: https://www.instagram.com/greg.wilkes.coach/
LinkedIn: https://www.linkedin.com/in/greg-wilkes/
YouTube: https://www.youtube.com/@DevelopCoaching
Links mentioned:
Develop Coaching (Australia): https://developcoaching.com.au/
Develop Coaching (UK): https://developcoaching.co.uk/
Free book download: Building Your Future: https://developcoaching.com.au/download-building-your-future/
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Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
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