Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
Art & Financial Technology: A Match Made in the Metaverse Heaven (with Anne Bracegirdle, VP Business Development, Metaversal, Philadelphia, Pennsylvania, USA)
Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine art – Yet the metaverse theoretically provides a platform for creators, commentators, critics, galleries and collectors to transcend all of these issues. Is the metaverse really turning the art world upside down? How much of this remains a mirage, and how much of it is already a structured, working, money-making ecosystem? How critical is financial technology in powering this new art market?
Our guest today is Anne Bracegirdle, vice president of Business Development at Metaversal, and based in Philadelphia, Pennsylvania, USA. Her expertise focuses on the intersection between the art world and technology. As noted on Metaversal’s website, Ms. Bracegirdle “has been preaching about non-fungible tokens (NFTs) in the art world since before it was cool.” Prior to joining Metaversal, she spent nearly a decade at Christie’s, with her last role being associate vice president in charge of the Art+Tech initiative, before turning to art tech first by joining Superblue as its senior director for Special Projects, and then co-founding the Art & Antiquities Blockchain, a consortium of women from diverse professional backgrounds providing unparalleled expertise in cultural heritage issues.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Anne Bracegirdle (link to https://www.linkedin.com/in/anne-bracegirdle-76b3937a/)
Also of interest:
. https://www.inta.org/podcast/the-impacts-of-blockchain-in-the-ip-world-the-gift-that-keeps-on-giving/
. https://www.inta.org/perspectives/nfts-brands-and-the-metaverse/
. https://newtonmedia.foleon.com/inta-daily-news/day-5-2022/a-leap-of-faith
· https://www.theartnewspaper.com/2022/01/28/what-is-the-metaverse-and-why-does-it-matter-to-the-art-world-experts-weigh-in-and-predict-its-future-impact
· https://www.dataart.com/en/blog/the-promise-of-art-in-the-metaverse
· https://ocula.com/magazine/art-news/how-will-the-art-world-enter-the-metaverse/
· https://www.nytimes.com/2018/07/20/arts/blockchain-fintech-art-funds.html