Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Episodes
106 episodes
Women in IP History: Pioneers and Progress
Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative. Now in its fifth year, the Women's LeadershIP Initiative was launched to champion...
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Season 7
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Episode 4
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34:56
Inside the Dupe Revolution | Part 2
In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a cho...
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Season 7
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Episode 3
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19:44
Inside the Dupe Revolution | Part 1
In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this ev...
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Season 7
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Episode 2
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13:08
How To Build Trust in AI Featuring Jon Iwata (Originally Published February 26, 2024)
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. Experts are r...
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Season 6
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Episode 2
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24:49
AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom) -Initially posted on November 21, 2023
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and con...
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Season 5
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Episode 10
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25:26
Rapid Fire Wisdom (Bonus Episode)
We're wrapping up the year with a special episode of Brand & New. Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and som...
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Season 6
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12:42
Breaking Barriers Boldy | A Conversation with Daniela Pierre-Bravo
In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo. Ms. Pierre-Bravo i...
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Season 6
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Episode 10
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35:15
IP and the Changing Media Landscape
We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks. Earlier this year, an INTA Presidential Task Force publi...
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Season 6
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Episode 9
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30:19
Pulling Back the Curtain on Brand Valuation
Whether they discover new brands on social media or loyally purchase the same brands as their grandparents, consumers today encounter a variety of products and services designed to satisfy their diverse needs and preferences. The sum of these p...
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Season 6
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Episode 7
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31:16
Brands: Past, Present, and Future
This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in th...
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Season 6
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Episode 6
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38:17
Progress in Europe: Advancing DEI, Leveraging AI, and Protecting Consumers
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once d...
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25:14
IP and the SDGs: Building Our Common Future with Innovation and Creativity
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks...
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Season 6
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Episode 4
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31:07
Women Leaders Series: Overcoming the Broken Pipeline
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and ...
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Season 6
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Episode 3
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37:24
Women Leaders Series: Advancing Athlete Rights
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in i...
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Season 6
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Episode 1
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30:21
A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging t...
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Season 5
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Episode 11
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36:20
From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Har...
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Season 5
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Episode 9
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34:36
Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “eco...
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Season 5
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Episode 9
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16:30
Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder
Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and ...
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Season 5
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Episode 8
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18:10
Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associat...
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Season 5
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Episode 7
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24:23
Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosp...
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Season 5
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Episode 6
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28:21
Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)
From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artif...
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Season 5
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Episode 5
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29:52
IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain is...
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Season 5
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Episode 4
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30:49
IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to ...
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Season 5
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Episode 3
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38:42
IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office
Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate th...
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Season 5
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Episode 2
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31:11
IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA)
If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space! However, as the scientific com...
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Season 5
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Episode 1
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29:54