Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Episodes
119 episodes
World IP Day 2026: Celebrating IP and Sports
The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may b...
Copyright in the Age of AI: The Questions Everyone Is Asking
Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New, Willa...
Advancing Women’s Leadership: From Intention to Impact
Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use t...
The Legal Wake-Up Call of Generative AI
Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology ma...
Certifying Human Music in the Age of AI
The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created ...
When Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtry
As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But behind every evolving technology and headline debate are the lawyers, often musicians themselves, who n...
Why IP Systems Must Earn Trust Again
In today’s episode of Brand & New, we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what’s really at sta...
The Wild West of Web3
What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, ...
From Heritage to Innovation: How London Sustains Its Global Brand
London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to Lond...
The AI Gender Gap
The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to ...
Pulling Back the Curtain on Brand Valuation (Originally Published August 2024)
Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While companies invest millions in logos, marketing campaigns, and brand positioning, most struggle to move beyond s...
Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors
In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conv...
The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder
On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office...
From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert (Originally published Oct. 24, 2023)
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Har...
The Beat of IP: A Conversation with The Opposition™ Band
The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) m...
Women in IP History: Pioneers and Progress
Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative. Now in its fifth year, the Women's LeadershIP Initiative was launched to champion...
Inside the Dupe Revolution | Part 2
In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a cho...
Inside the Dupe Revolution | Part 1
In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this ev...
How To Build Trust in AI Featuring Jon Iwata (Originally Published February 26, 2024)
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. Experts are r...
AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom) -Initially posted on November 21, 2023
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and con...
Rapid Fire Wisdom (Bonus Episode)
We're wrapping up the year with a special episode of Brand & New. Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and som...
Breaking Barriers Boldy | A Conversation with Daniela Pierre-Bravo
In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo. Ms. Pierre-Bravo i...
IP and the Changing Media Landscape
We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks. Earlier this year, an INTA Presidential Task Force publi...
Brands: Past, Present, and Future
This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in th...
Progress in Europe: Advancing DEI, Leveraging AI, and Protecting Consumers
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once d...