Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder
On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO).
In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evolving role of global intellectual property (IP) offices, as well as the delicate balance IP offices must strike between serving their users and advancing broader competitiveness goals.
Mr. Gooder shares his unique perspective from both sides of the IP ecosystem, having worked as chief trademark counsel at Jack Daniels Properties before leading the USPTO's trademark operations through five transformative years.
As he transitions into his new role helping INTA deepen collaboration with IP offices worldwide, this conversation offers valuable insights into the future of IP protection and the strategic importance of trademark systems in fostering global competitiveness.
Resources:
INTA Welcomes David Gooder as Senior Advisor (INTA, May 2025)
David Gooder to depart USPTO (USPTO, February 2025)