Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
The AI Gender Gap
The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally.
In this episode of Brand & New, host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI Powered Women Summit at MIT, and Nikita Roy, founder of Newsroom Robots Labs, host of the globally acclaimed Newsroom Robots podcast. She also leads the AI Journalism Lab at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY).
Together, they shed light on how women can move from the margins to the center of AI development, leveraging unique strengths to shape technology that truly serves humanity. From overcoming impostor syndrome to building AI-powered businesses, this conversation provides concrete strategies for women to claim their space in the AI revolution.
This episode of Brand & New was produced in collaboration with The Women’s LeadershIP Initiative as part of The Women Leaders Series. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond.
RESOURCES:
Newroom Robots Lab
AI Journalism Lab at the Craig Newmark Graduate School of Journalism
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession (INTA, 2024)