Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
IP and the Changing Media Landscape
We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks.
Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP. The report shed light on a critical issue: the consequences of inaccurate or incomplete IP reporting in mainstream media. The message was clear—the media bears a responsibility to educate the public accurately on IP matters.
In this episode of Brand and New, we're turning the tables.
We're exploring the perspective of a visionary media CEO and a seasoned IP journalist, both experts at navigating and communicating intricate subjects in our rapidly evolving media landscape. Nicholas Thompson is the CEO of The Atlantic and Trevor Little is Managing Editor of IAM and World Trademark Review. Mr. Little is also a long-time INTA member and one of two INTA members who led the Unlocking IP Presidential Task Force.
Related Resources
- About Nicholas Thompson
- About Trevor Little
- Unlocking IP Presidential Task Force Report
- Unlocking IP Press Release
- Unlocking IP: INTA’s Media Mission (INTA Bulletin, July 2024)