Mobile Games Playbook
Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.
Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!
Podcasting since 2020 • 59 episodes
Mobile Games Playbook
Latest Episodes
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analys...
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Season 1
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Episode 59
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28:08
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser...
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29:48
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the nois...
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Season 1
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Episode 56
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27:22
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far.This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence o...
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Season 1
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Episode 57
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39:23
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Join us as we explore the ever-evolving Japanese mobile market.In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nu...
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Season 1
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Episode 55
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31:55