Mobile Games Playbook
Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.
Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!
Episodes
59 episodes
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analys...
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Season 1
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Episode 59
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28:08
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser...
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29:48
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the nois...
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Season 1
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Episode 56
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27:22
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far.This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence o...
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Season 1
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Episode 57
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39:23
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Join us as we explore the ever-evolving Japanese mobile market.In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nu...
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Season 1
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Episode 55
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31:55
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.Join host Jon Jordan and GameRefinery experts Erno Kiiski...
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Season 1
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Episode 54
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43:38
Episode 53: Predicting the biggest mobile game trends in 2024
Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive int...
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Season 1
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Episode 53
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37:49
Episode 52: Exploring the top five trends that dominated 2023
Join us as we explore the latest trends, challenges, and innovations in mobile game design.As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll ...
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Season 1
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Episode 52
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33:55
Episode 51: How to navigate the evolving advertising and revenue landscape
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dyn...
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Season 1
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Episode 51
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31:13
Episode 50: The top three trends in the Chinese mobile game market in 2023
Welcome to the 50th episode of the Mobile Games Playbook podcast!We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a d...
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Season 1
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Episode 50
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32:40
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its la...
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Season 1
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Episode 49
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32:08
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep.Are there ben...
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Season 1
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Episode 48
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30:58
Episode 47: How women can reshape the games industry with Zynga
This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to spotlight women's challenges and discuss their unique perspectives...
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Season 1
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Episode 47
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31:54
Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events
In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new ...
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Season 1
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Episode 46
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26:25
Episode 45: From student to game developer - How investing in young talent can transform the industry
Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. Investing in young talent is crucial for the growth and development of the game development indu...
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Season 1
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Episode 45
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26:15
Episode 44: Locked and loaded: An expert review of the mobile shooter market
Is there room for others to succeed in a market dominated by so few companies?Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of sho...
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Season 2
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Episode 44
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36:57
Episode 43: How to make money if you're ditching lootboxes
Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems?Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, M...
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Season 2
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Episode 43
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37:00
Episode 42: Marvelling at Marvel Snap
What makes Marvel Snap such a hit?In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the first major update. We also discuss the game’s monetization, thoughts on its future and the overall...
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Season 2
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Episode 42
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34:15
Episode 41: The top eight mobile game monetization trends in 2023
What trends and features to look forward to in 2023!In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and Teemu Palomäki, Chief Game Analysts from GameRefinery, a Liftoff Company, to discuss k...
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Season 2
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Episode 41
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47:20
Episode 40: Merging to the top - The development of EverMerge
Examining the merge genre and EverMerge.In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Lifto...
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Season 1
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Episode 40
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31:16
Episode 39: Top seven game design trends - 2022 in review
What were the hottest mobile game design trends in 2022? In this episode, we look back at 2022 and reflect on the biggest trends that happened in mobile games. Joining us are our resident experts and Chief Game Analysts f...
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Season 1
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Episode 39
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41:09
Episode 38: License to Game - Licensing and IPs in mobile games
How can brands get their IPs into mobile games?In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rach...
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Season 1
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Episode 38
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31:34
Episode 37: What’s new in how games make money
In this episode of the Mobile GameDev Playbook, we look at how monetization features have evolved from 2020 till now. Joining us from GameRefinery, a Liftoff Company, are Chief Game Analysts Erno Kiiski and Wilhelm Voutilainen.
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Season 1
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Episode 37
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57:40
Episode 36: Celebrity collaborations in mobile games with HypGames
In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games....
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Season 1
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Episode 36
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37:20
Episode 35: April Fools, Christmas, and Golden Week - discussing seasonal events in 2022
In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company, analysts Erno Kiiski and Sonja Skoglund, who will be discussing seasonal events in mobile games. We will cover noteworthy ev...
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Season 1
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Episode 35
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28:41