Mobile Games Playbook
Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.
Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!
Mobile Games Playbook
Episode 51: How to navigate the evolving advertising and revenue landscape
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.
In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.
We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.
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Mobile Games Playbook