The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
The Power of Curiosity in Growing Your Business: A Conversation with Tom Backman & John Hammond
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In this podcast episode, Jack Jostes interviews Tom Backman and John Hammond, who have partnered to create an innovative refrigeration system - the AG1000 that won the AHR Innovation Award. Tom also shares his experience of hiring a former police officer as a private driver, which turned out to be an excellent decision during the COVID-19 pandemic, and they share their experience and lessons learned with creating a sellable business.
Listen to the full episode to hear:
- the importance of hiring consultants and seeking outside perspectives to improve business operations
- the value of having written operating procedures, developing a rep network, and tracking leads
- the significance of having a clear focus in marketing while still being open to networking opportunities and referrals
Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Check out BMIL’s website here: http://bmil.com