The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
Episodes
302 episodes
Three Landscape Leaders On Sales, Pricing, And Protecting Their Teams
What actually separates high-performing landscape companies from everyone else isn’t luck, leads, or even talent — it’s how they handle sales, pricing, and client qualification.In this episode of The Landscaper’s Guide Podcast, ...
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Episode 306
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43:20
Elevating Careers In The Green Industry With Pam Berrios
Pam Berrios has spent nearly three decades in the green industry—and she’s on a mission to elevate the people who power it. In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Pam to talk about career pathways...
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Episode 305
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13:11
How Top Landscape Sales Pros Handle Rejection And Still Close Premium Work
Selling premium landscape services means hearing “no” more often—and waiting longer for the right “yes.” In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Chris James of Perfect Cut Landscaping to talk candidly about...
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Episode 304
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22:35
The Hardest Leadership Lessons of Last Year + What’s Next at Ramblin Jackson in 2026
In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the p...
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Episode 303
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25:57
Year-End Sales, Pricing, and Profitability Tips from Aspire Software
As the year winds down, landscape and snow business owners face important decisions around renewals, pricing adjustments, and profitability. In this episode of The Landscaper’s Guide Podcast, Jack Jostes is joined by Maggie Wymore from...
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Episode 302
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17:02
From Brazil to Baton Rouge: How Hard Work and Kindness Fueled Vania Mickos’ Landscape Career
In this episode, Jack Jostes sits down with Vania Mickos of Mullin Landscape to explore her remarkable journey from growing vegetables on her family’s farm in Brazil to becoming an account manager ...
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Episode 301
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13:36
300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company
After five years, 300 episodes, more than 75,000 audio downloads, and over 110,000 YouTube views, Jack Jostes shares the biggest lessons he’s learned from producing The Landscaper’s Guide. In this milestone solo episode, Jack breaks down the ma...
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Episode 300
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23:16
How a Second-Generation Landscaper Rebuilt His Sales Process and Leveraged AI to Transform a 27-Year-Old Business
In this episode, Jack interviews Edward Morales, second-generation owner of Tropical Landscaping Services in Buckeye, Arizona. After years of the company relying on hard work and word-of-mouth without a clear sales process, Edward stepped back ...
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Episode 299
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35:40
The Call Jam Playbook: A Simple System To Win More Landscape Clients
In this episode, Jack Jostes breaks down one of the simplest and most profitable sales activities any landscape company can run: the Call Jam. Jack shares why calling customers still outperforms every other marketing channel, how to structure a...
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Episode 298
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12:59
Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market
In today’s episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more compe...
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Episode 297
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26:00
From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson
In this episode of The Landscaper’s Guide, Jack Jostes interviews Stacey Hinson, Director of Sales at Snow Systems, one of the nation’s leading commercial snow removal companies. Stacey shares her inspiring journey from starting as an ...
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Episode 296
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19:04
2025 Landscape Leader of the Year: Stuart Ward’s Proven Sales Process for Scaling Profitably
When you start a landscape company, you wear every hat — salesperson, account manager, and operations lead. But as your business grows, scaling becomes harder without a defined process.In this episode, 2025 Landscape Leader of the Ye...
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Episode 295
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11:37
ChatGPT for Landscape Sales Pros & Owners — Jack Jostes LIVE at NALP ELEVATE | Nov 5, 9:00–9:45AM MST
Most landscape companies lose sales because their follow-up is too slow and too inconsistent.In this short video, Jack Jostes — CEO of Ramblin Jackson and host of The Landscaper’s Guide Podcast — shares how one simple ChatGPT prompt can ...
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2:32
Multipliers Book Review: How The Best Leaders Make Everyone Smarter
Are you a multiplier or a diminisher in your company’s leadership? In this episode, Landscaper’s Guide podcast host Jack Jostes reviews Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman. Jack shar...
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13:03
From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping
How do you go from teaching middle school science to running a thriving landscape and industrial maintenance company? In this week’s episode of The Landscaper’s Guide, Jack Jostes talks with Ryan Robinson, owner of Turf Concepts Landsc...
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Episode 293
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36:10
How to Build a Landscape Business That Runs Without You (with George Urvari)
Most landscape owners dream of a business that runs without them. George Urvari has actually done it. After nearly 40 years of building Oriole Landscaping into one of Toronto’s top design-build firms, George now helps other owners create system...
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Episode 292
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29:42
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
Selling commercial snow and landscape work isn’t the same as residential. Budgets, long sales cycles, and high expectations make it tough to stand out. In this episode of The Landscaper’s Guide, Jack Jostes hosts a panel of three leade...
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Episode 291
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57:22
Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser
Most landscapers think residential snow and lawn care can’t scale profitably. Summit Lawns in Lincoln, Nebraska, is proving otherwise. With 4,000 clients and five profit centers, owner Ted Glaser has built one of the Midwest’s fastest-growing l...
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Episode 290
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42:48
From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360
What does it take to scale a landscape company from scratch to $20M and 350 employees—and then build one of the industry’s most respected coaching and peer group businesses?In this episode of The Landscaper’s Guide, Jack Jostes interview...
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Episode 289
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42:55
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller
What keeps a landscape company strong after six decades, and what has to change to keep growing?In this episode of The Landscaper’s ...
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Episode 288
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24:52
ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely
Hiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences coul...
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Episode 287
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20:11
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)
Hiring a Marketing Coordinator might sound like a luxury — but for growing landscape companies, it could be the smartest move you make (besides ordering cheese curds in Wisconsin).In this episode of
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Episode 286
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29:09
The Future of Snow & Ice Management: AI Cameras for Contractors with Vue Robotics
The demands on snow and ice contractors are higher than ever. Large accounts want faster response times, accurate documentation, and proof of service. Driving site to site is slow, costly, and leaves room for disputes.In this episode of ...
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Episode 285
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12:20
3 AI Search Trends to Boost Your Landscaping Leads in 2025
AI search is moving fast! And it’s already changing how homeowners discover local landscape companies.In this episode of The Landscaper’s Guide, host Jack Jostes reveals the three massive shifts happening right now in summer 2025 that ev...
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Episode 284
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13:27
Fearless Leadership in Landscaping: How Peggy Berns Built a Thriving Business and Strong Team
What does fearless leadership look like in the landscaping industry?In this episode of The Landscaper’s Guide, Peggy Berns shares how she built a thriving landscaping business through strong leadership, a focus on her team, and the coura...
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Episode 283
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22:38