The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
Episodes
283 episodes
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller
What keeps a landscape company strong after six decades, and what has to change to keep growing?In this episode of The Landscaper’s ...
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Episode 288
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24:52
ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely
Hiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences coul...
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Episode 287
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20:11
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)
Hiring a Marketing Coordinator might sound like a luxury — but for growing landscape companies, it could be the smartest move you make (besides ordering cheese curds in Wisconsin).In this episode of
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Episode 286
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29:09
The Future of Snow & Ice Management: AI Cameras for Contractors with Vue Robotics
The demands on snow and ice contractors are higher than ever. Large accounts want faster response times, accurate documentation, and proof of service. Driving site to site is slow, costly, and leaves room for disputes.In this episode of ...
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Episode 285
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12:20
3 AI Search Trends to Boost Your Landscaping Leads in 2025
AI search is moving fast! And it’s already changing how homeowners discover local landscape companies.In this episode of The Landscaper’s Guide, host Jack Jostes reveals the three massive shifts happening right now in summer 2025 that ev...
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Episode 284
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13:27
Fearless Leadership in Landscaping: How Peggy Berns Built a Thriving Business and Strong Team
What does fearless leadership look like in the landscaping industry?In this episode of The Landscaper’s Guide, Peggy Berns shares how she built a thriving landscaping business through strong leadership, a focus on her team, and the coura...
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Episode 283
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22:38
How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue
From mowing lawns with a Jeep Liberty and one truck to running a million-dollar landscaping company in just four years, Jacob Peffer’s journey is one you’ll want to hear.At only 24, Jacob has grown GreenerConcepts into a thriving busines...
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Episode 282
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31:49
The Community Women in Snow and Landscape Have Been Missing
Isolation. Burnout. And feeling invisible in a male-dominated industry.These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves.In this e...
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Episode 281
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19:41
You’re Making Sales... So Where’s the Profit?
You’re closing deals, working hard, and watching the money come in…But your bank account still isn’t growing. What gives?In this episode of The Landscaper’s Guide, Jack Jostes interviews Jeff Heller, a Profit First Professional, l...
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Episode 280
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17:52
What Most Landscapers Get Wrong About Artificial Grass
Artificial turf is booming—but too many landscapers are cutting corners and losing money.In this episode of The Landscaper’s Guide, Jack Jostes sits down with Steve Rice, the founder of Lawn Kings and Titan Turf Supply. From Hollywood mo...
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Episode 279
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45:30
Why Grit Beats Experience in Hiring
What does it take to lead a multi-state snow and landscape company, when you didn’t grow up in the industry?In this episode of The Landscaper’s Guide, J...
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Episode 278
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25:35
We Stopped Free Estimates. Sales Exploded.
For years, Theiss Landscape Works gave away free estimates and paid the price in unqualified leads, sales chaos, and owner burnout.Then they stopped…In this episode of
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Episode 277
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24:11
Is AI Killing Google Search?
You’re not BrightView. You don’t have a $100 million budget, a fleet of trucks, or an army of marketers. But guess what? You don’t need it.In this episode of The Landscaper’s Guide, Jack Jostes shares how small, family-owned landscape co...
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Episode 276
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23:31
Can ChatGPT Make You a Better Manager?
If you own or manage a snow and landscape company, you're probably already hearing a lot about AI. But are you actually using ChatGPT to coach your team, lead more effectively, and grow your business?In this episode of The Landscaper’s G...
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Episode 275
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11:10
Landscaping With Empathy: How Todd Brown Builds Trust, Family, and Long-Term Clients
What if better landscaping sales started with empathy?In this episode of The Landscaper’s Guide, Jack Jostes sits down with Todd Brown from Southern Classic Landscape Management. After nearly 40 years in business, Todd shares ...
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Episode 274
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21:44
Protecting Your Kids Online: Lessons from a High School Author Fighting Cyberbullying
What if your kid knew how to handle cyberbullying before it started?In this episode of The Landscaper’s Guide, Jack Jostes interviews Ashley Parker, a high school author, illustrator, and founder of the nonprofit Click With Kindness. Aft...
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Episode 273
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32:21
The Hidden Cost of Growing Too Fast: Why This Landscaper Prioritizes Service Over Scaling
Is scaling your landscape business always the right move?In this episode of The Landscaper’s Guide,...
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Episode 272
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36:02
The One Minute Manager: Better Leadership for Landscapers in 60 Seconds or Less
What if better leadership could start with just one minute?In this solo episode of The Landscaper’s Guide, Jack Jostes unpacks his top takeaways from Ken Blanchard's The New One Minute Manager. It’s a tiny book with immense valu...
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Episode 271
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12:50
Debrief to Win: Fighter Pilot Lessons for Landscaping Leaders
What do fighter pilots know about leadership that most landscape business owners miss?Turns out—a lot.In this episode of
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Episode 270
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19:23
Sales on Skis: 3 Sales Strategies That Help Landscapers Close Faster (Without the Stress)
Ever reviewed your sales process mid-ski run? 🎿This week on The Landscaper’s Guide, we’re ri...
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Episode 269
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21:03
From Marine Corps to 20-Person Landscape Company: How Landscapin’ Nathan Scaled Crystal Coast
What happens when a former U.S. Marine trades in military boots for landscaping boots—and scales his business from a single trailer to a 20-person crew in just four years?Meet
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Episode 268
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26:11
The $2M Growth Wall: What’s Really Holding Your Landscaping Business Back
What if the biggest thing holding your landscaping company back... was you?In this special in-studio episode of The Landscaper’s Guide,
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Episode 267
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47:23
75 Years in Business. 3 Google Reviews.
Michelle Lane’s family landscaping business has been around for 75 years. But when she Googled herself during a presentation at Belgard University… she found three reviews.In this episode of
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Episode 266
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17:22
Your Best Project Photos Are Costing You Sales
Luxury design in a small space? That’s exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day.In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joe at Belgard University in North...
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Episode 265
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19:25
How a Father-Son Team Preserved Their Business During a Viral Social Media Incident
What would you do if a brand-new employee caused your family business to go viral – for all the wrong reasons? In this episode, we sit down with Stuart and Andrew Ward of Buckhead Landscape, a father-son team from Atlanta, Georgia, ...
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Episode 264
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39:57