The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
Episodes
262 episodes
The $2M Growth Wall: What’s Really Holding Your Landscaping Business Back
What if the biggest thing holding your landscaping company back... was you?In this special in-studio episode of The Landscaper’s Guide,
•
Episode 267
•
47:23
75 Years in Business. 3 Google Reviews.
Michelle Lane’s family landscaping business has been around for 75 years. But when she Googled herself during a presentation at Belgard University… she found three reviews.In this episode of
•
Episode 266
•
17:22
Your Best Project Photos Are Costing You Sales
Luxury design in a small space? That’s exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day.In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joe at Belgard University in North...
•
Episode 265
•
19:25
How a Father-Son Team Preserved Their Business During a Viral Social Media Incident
What would you do if a brand-new employee caused your family business to go viral – for all the wrong reasons? In this episode, we sit down with Stuart and Andrew Ward of Buckhead Landscape, a father-son team from Atlanta, Georgia, ...
•
Episode 264
•
39:57
The #1 Missed Opportunity in Landscaping (And How to Fix It)
Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention.In this episode of <...
•
Episode 263
•
28:47
3 Reasons Employees Choose Your Landscaping Company (Or Someone Else’s)
Struggling to Hire? Here’s How One Landscaper Got 120+ Applicants FASTMost landscape business owners struggle to find and keep great employees—but if your job postings aren’t bringing in the right candidates, chances are you’re ma...
•
Episode 262
•
8:04
The #1 Hiring Mistake That’s Costing You Great Employees
Struggling to hire and keep great employees in your landscaping business? You’re not alone. With more job options than ever, competition is fierce, and if you’re not standing out, you’re losing out. But the best landscape com...
•
Episode 261
•
28:40
Thinking Outside the Van: How These NYC Landscapers Build in Impossible Places
Most landscapers load up their trucks, roll up to a job site, and get to work. But what if your “job site” is a rooftop 40 stories above the streets of New York City—with no easy way to get plants, soil, or even tools up there? That’s the daily...
•
Episode 260
•
12:31
The 5 Keys to a Healthier Landscape with Agronomist Dr. Eric Brown
Some folks think keeping a landscape healthy just means dumping more fertilizer and cranking up the sprinklers. But that’s like throwing steak on the grill without seasoning—it’s not gonna turn out the way you hoped. That’s why at NALP’s Elevat...
•
Episode 259
•
9:14
The Financial Plan Every Landscaping Business Needs for 2025
Most landscapers think they have a handle on their numbers—until cash flow problems, unexpected equipment costs, or skyrocketing overtime smack them in the face. In this episode of The Landscaper’s Guide, Jack Jostes talks with Steven Bach from...
•
Episode 258
•
44:36
Aspire Reveals the #1 Software Mistake Killing Landscaping Businesses
Rolling out new software at your landscaping company? It can either transform your business—or turn into an expensive headache. At NALP’s Elevate conference, host Jack Jostes caught up with Aspire CEO Mark Tipton to unpack the real challenges b...
•
Episode 257
•
8:24
How Aspire Helps Landscapers Fix Labor & Vendor Headaches
What if you could get more done with the same team—and without the stress? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Mark Tipton, CEO of Aspire, and Whitney Griffin, Senior Product Owner, to talk about the biggest ch...
•
Episode 256
•
22:46
Following the Money: How SkyFrog Landscape Grows Smart and Stays Profitable
What does landscaping have to do with alligator hunting? More than you'd think! In this episode of The Landscaper’s Guide, Jack Jostes talks with Jason Lee, owner of SkyFrog Landscape and co-host of the Green Side Up Podcast, about how he balan...
•
Episode 255
•
41:00
How Pleasant Landscapes Builds Leaders and Plans for the Future with Kelly Slater
How do you grow a landscaping company without selling your soul—or your business—to private equity? In this episode of The Landscaper’s Guide, Jack Jostes chats with Kelly Slater, the newly promoted CEO of Pleasant Landscapes, about building le...
•
Episode 254
•
12:52
How Wellness Design Can Win You High-Value Clients in the Landscape Industry!
What if your landscape could lower stress as easily as a good sunset on the prairie? In this episode of The Landscaper’s Guide, Jack Jostes chats with Daniel and Rome from Avesso Studio, the Dallas-based duo transforming homes inside and out. T...
•
Episode 253
•
36:41
7 Sponsorship Tips Every Snow & Landscape Company Needs to Know!
Are your sponsorships rolling away like tumbleweeds, leaving your bottom line dry? In this episode of The Landscaper’s Guide, Jack Jostes shares seven essential tips to help snow and landscape companies turn sponsorship dollars into measurable ...
•
Episode 252
•
7:19
Reflecting on 2024: Business Wins, Lessons, and 2025 Goals for Landscaping Pros
What do you want your life and business to look like next year? In this special year-end episode, Jack Jostes teams up with his longtime business coach, Wayne Herring, to reflect on the wins, challenges, and lessons of 2024. Tune in for actiona...
•
Episode 250
•
50:42
Photography Hacks for Landscapers: How Wickenburg Builds Trust, Wins Awards, and Attracts Clients!
Ever wonder what separates good landscapers from GREAT ones? Spoiler: It’s not just about cutting grass! In this episode of The Landscaper’s Guide, host Jack Jostes interviews Aaron Wolfe, owner of Wickenburg Landscape. With over 40 years of fa...
•
Episode 249
•
31:15
Turning Fall Slumps to Year-Round Wins: Green Season’s Proven Forecasting and Service Expansion Strategies
Ever wonder how to turn a seasonal lawn care business into a thriving operation? In this episode of The Landscaper’s Guide, Jack Jostes chats with Clint Baxter, owner of Green Seasons Lawn and Tree Service. Live from Elevate 2024, Clint shares ...
•
Episode 248
•
24:39
Award-Winning Landscape Properties: How GreenWeaver Achieves National Recognition for Their Designs
What does it take to create AWARD-WINNING landscape designs that prioritize sustainability? In this episode, join Jack Jostes at Elevate 2024 as he catches up with Ryan Snyder, General Manager of GreenWeaver Landscapes. Together, they dive into...
•
Episode 247
•
10:29
Landscaping in a Drought? How Colorado Experts Are Shaping Water Conservation for the Future
Water: it’s not just life-sustaining—it’s landscape-defining. In this episode of The Landscaper’s Guide, dive into the heart of water conservation and its growing influence on the green industry. With states across the U.S. facing new challenge...
•
Episode 246
•
21:03
Growing the Next Generation of Green Industry Leaders with Jason Davis
What if the future of your business was sitting in a classroom or working on a small family farm right now? In this episode of The Landscaper’s Guide, host Jack Jostes interviews Jason Davis—a farmer, educator, and lifelong advocate for agricul...
•
Episode 245
•
13:07
From Basement Meeting to Industry Leader: The Founding Story of SIMA with Rick Kier
Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Ass...
•
Episode 244
•
12:26
Build a Stronger Business in 2025: Scott Lesak’s Guide to Snow & Landscape Success
Curious about what it takes to build a sustainable snow and landscape business in today’s market? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Scott Lesak from Kasel Rocks Landscape Co. at the SIMA Symposium to talk abo...
•
Episode 243
•
8:23
Snow Pro Secrets: Michael Anderson’s Tips for Snow & Landscape Business Success
What advice would you give to your younger self if you could go back in time? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Michael Anderson of Snow & Ice Pros, live from the SIMA Symposium, to discuss the lessons he...
•
Episode 242
•
14:55