The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
Episodes
327 episodes
How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche of Pesche's Flowers
Many people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job at Pesche's Flowers, a family-owned garden center that has served the Chic...
The Hidden Profit Center: Renting vs. Buying Snow Equipment — with Trevor Biebrach of TCB Equipment Leasing
Should you buy snow equipment or rent it?In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Trevor Biebrach, President of TCB Equipment Leasing, to discuss how snow contractors and landscape companies can scale...
Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?
Google just announced some of the biggest changes to search, AI, and online discovery in more than 25 years. In this episode, Jack Jostes breaks down the four announcements from Google I/O 2026 that landscape business owners should actually pay...
The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane
What if the busiest season in landscaping wasn’t the “100 Days of Hell” — but the 100-Day Harvest?In this episode of The Landscaper’s Guide, Jack Jostes interviews Jim McFarlane, owner of United Landscape in Lexington, Kentucky. Jim shar...
AI Conference Takeaways For Landscape Companies: How To Use AI Without Losing The Human Touch
Jack Jostes is joined in Austin, Texas by Ramblin Jackson leadership team members Robert Felton and Erin Kaufold after attending an AI conference packed with practical ideas for marketing, operations, and client experience. Together, they unpac...
Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)
Why do so many entrepreneurs — especially landscapers and trades business owners — struggle with organization, delegation, and scaling? In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with ADHD researcher, coach, and fo...
How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business
In this episode of The Landscaper’s Guide, Jack Jostes travels to Wickenburg, Arizona to interview Aaron Wolfe, second-generation owner of Wickenburg Landscape. Aaron shares how his family business has grown over 45 years by focusing on s...
7 Ways To Close More Landscape Jobs Without Lowering Your Price
If you’re the owner of a landscape company and still stuck in the day-to-day sales process, this episode is for you. In this solo episode, Jack Jostes shares insights from a recent presentation on how to brand your sales process so you can dele...
How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping
Justin White, CEO of K&D Landscaping, joins Jack Jostes to share how he helped grow his family’s business from $1M to over $20M—and why the fundamentals of business still matter more than ever. From building a strong team culture to leverag...
From Craftsman to Closer: The Core 10 Sales Playbook with Joshua Gillow
In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joshua Gillow—landscape industry veteran, coach, and author of The Core 10 Sales Playbook. Joshua shares how he went from working in a family garden center to buildi...
The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals
In this episode of The Landscaper’s Guide, Jack Jostes shares powerful clips from a live webinar on email marketing for landscape and snow business owners. If you’ve ever spent thousands on marketing but struggled to convert leads into real rev...
Live Webinar: Introduction To AI For Landscape Sales Professionals - Thur, 4/30/2026
Join Jack Jostes for a practical, hands-on session designed specifically for landscape business owners and sales professionals ready to leverage AI in their sales process.If you’ve been feeling overwhelmed by AI—or unsure how tools like ...
Is AI Killing Google? What Landscape Business Owners Actually Need to Know
Is AI really killing Google—or is that just noise? In this episode, Jack Jostes, CEO of Ramblin Jackson, breaks down what’s actually happening in search and what it means for landscape and snow business owners. Drawing from real data and insigh...
How Systems, Assistants, and AI Help You Scale Your Landscaping Business
In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with returning guest Scott Callenius, CEO of Forever Gree...
Gold Mining Your Database: How to Turn Old Leads Into New Revenue
Are you sitting on a goldmine of missed opportunities in your CRM? In this episode, Jack Jostes sits down with Ramblin Jackson’s Director of Client Strategy,
Email Marketing for Landscape Companies: Driving Repeat Business & Cross-Sells | LIVE Webinar – March 26, 10–11 AM MT
What do you do after you send a proposal… follow up… and never hear back?Most landscape companies simply move on — and spend more money trying to generate new leads.But what if some of that revenue is already sitting inside your dat...
Your Timeline Isn't the Problem. Your Follow-Up Is.
If you’ve ever lost a landscaping sale because a prospect didn’t like your timeline, this episode is for you. Jack Jostes, CEO of Ramblin Jackson, explains why timeline objections usually do not mean th...
How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad
In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Sean Azad, Marketing Manager at Rain Bird, live from the Rain Bird Select Contractor Conference in Riviera Maya, Mexico.Sean shares how smart irrigation controller...
How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings
In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan, President of Egan Landscape Group in Plymou...
How to Grow Your Landscape Business Without Sacrificing Your Marriage
In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team sh...
Did ChatGPT Eat Google’s Lunch?
Has AI changed how homeowners and commercial property managers find landscape companies?In this solo episode, Jack Jostes shares a real story from his own home renovation disaster — a leaking dishwasher, asbestos discovery, insurance req...
How to Get More Google Reviews, Handle Negative Feedback, and Respond to Every Review
In this live Q&A session, Jack Jostes answers real-world questions from landscape business owners, straight from the stage. The conversation focuses on one of the most common challenges contractors face: getting consistent Google reviews, e...
From Radio DJ to Green Industry Problem Solver: How PermaGreen Keeps Crews Productive
Brian Middleton didn’t start his career in the green industry. For more than 20 years, he was a well-known radio DJ in one of the biggest markets in the country. Today, he’s the Head of Technical Support at PermaGreen, helping lawn and landscap...
Brand Your Landscape Sales Process Webinar with Jack Jostes & Robert Felton Thursday 1/29/2026!
https://landscapersguide.com/brand-your-sales-process-to-get-the-owner-out-of-sales-with-jack-jostes-and-robert-felton/Brand Your Sales Process To Get The Owner Out of Sales - with Jack Jostes and Robert FeltonDate: Thursday, January...
When Firing Clients Protects Your Team and Increases Profit
In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Abe Faria, General Manager of CMS Landscape (Chris Mark and Sons) in Massachusetts, a multi-generation landscape company that’s been operating since 1973. Ab...