The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
Episodes
289 episodes
Multipliers Book Review: How The Best Leaders Make Everyone Smarter
Are you a multiplier or a diminisher in your company’s leadership? In this episode, Landscaper’s Guide podcast host Jack Jostes reviews Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman. Jack shar...
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13:03
From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping
How do you go from teaching middle school science to running a thriving landscape and industrial maintenance company? In this week’s episode of The Landscaper’s Guide, Jack Jostes talks with Ryan Robinson, owner of Turf Concepts Landsc...
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Episode 293
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36:10
How to Build a Landscape Business That Runs Without You (with George Urvari)
Most landscape owners dream of a business that runs without them. George Urvari has actually done it. After nearly 40 years of building Oriole Landscaping into one of Toronto’s top design-build firms, George now helps other owners create system...
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Episode 292
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29:42
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
Selling commercial snow and landscape work isn’t the same as residential. Budgets, long sales cycles, and high expectations make it tough to stand out. In this episode of The Landscaper’s Guide, Jack Jostes hosts a panel of three leade...
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Episode 291
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57:22
Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser
Most landscapers think residential snow and lawn care can’t scale profitably. Summit Lawns in Lincoln, Nebraska, is proving otherwise. With 4,000 clients and five profit centers, owner Ted Glaser has built one of the Midwest’s fastest-growing l...
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Episode 290
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42:48
From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360
What does it take to scale a landscape company from scratch to $20M and 350 employees—and then build one of the industry’s most respected coaching and peer group businesses?In this episode of The Landscaper’s Guide, Jack Jostes interview...
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Episode 289
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42:55
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller
What keeps a landscape company strong after six decades, and what has to change to keep growing?In this episode of The Landscaper’s ...
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Episode 288
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24:52
ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely
Hiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences coul...
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Episode 287
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20:11
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)
Hiring a Marketing Coordinator might sound like a luxury — but for growing landscape companies, it could be the smartest move you make (besides ordering cheese curds in Wisconsin).In this episode of
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Episode 286
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29:09
The Future of Snow & Ice Management: AI Cameras for Contractors with Vue Robotics
The demands on snow and ice contractors are higher than ever. Large accounts want faster response times, accurate documentation, and proof of service. Driving site to site is slow, costly, and leaves room for disputes.In this episode of ...
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Episode 285
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12:20
3 AI Search Trends to Boost Your Landscaping Leads in 2025
AI search is moving fast! And it’s already changing how homeowners discover local landscape companies.In this episode of The Landscaper’s Guide, host Jack Jostes reveals the three massive shifts happening right now in summer 2025 that ev...
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Episode 284
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13:27
Fearless Leadership in Landscaping: How Peggy Berns Built a Thriving Business and Strong Team
What does fearless leadership look like in the landscaping industry?In this episode of The Landscaper’s Guide, Peggy Berns shares how she built a thriving landscaping business through strong leadership, a focus on her team, and the coura...
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Episode 283
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22:38
How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue
From mowing lawns with a Jeep Liberty and one truck to running a million-dollar landscaping company in just four years, Jacob Peffer’s journey is one you’ll want to hear.At only 24, Jacob has grown GreenerConcepts into a thriving busines...
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Episode 282
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31:49
The Community Women in Snow and Landscape Have Been Missing
Isolation. Burnout. And feeling invisible in a male-dominated industry.These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves.In this e...
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Episode 281
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19:41
You’re Making Sales... So Where’s the Profit?
You’re closing deals, working hard, and watching the money come in…But your bank account still isn’t growing. What gives?In this episode of The Landscaper’s Guide, Jack Jostes interviews Jeff Heller, a Profit First Professional, l...
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Episode 280
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17:52
What Most Landscapers Get Wrong About Artificial Grass
Artificial turf is booming—but too many landscapers are cutting corners and losing money.In this episode of The Landscaper’s Guide, Jack Jostes sits down with Steve Rice, the founder of Lawn Kings and Titan Turf Supply. From Hollywood mo...
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Episode 279
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45:30
Why Grit Beats Experience in Hiring
What does it take to lead a multi-state snow and landscape company, when you didn’t grow up in the industry?In this episode of The Landscaper’s Guide, J...
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Episode 278
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25:35
We Stopped Free Estimates. Sales Exploded.
For years, Theiss Landscape Works gave away free estimates and paid the price in unqualified leads, sales chaos, and owner burnout.Then they stopped…In this episode of
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Episode 277
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24:11
Is AI Killing Google Search?
You’re not BrightView. You don’t have a $100 million budget, a fleet of trucks, or an army of marketers. But guess what? You don’t need it.In this episode of The Landscaper’s Guide, Jack Jostes shares how small, family-owned landscape co...
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Episode 276
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23:31
Can ChatGPT Make You a Better Manager?
If you own or manage a snow and landscape company, you're probably already hearing a lot about AI. But are you actually using ChatGPT to coach your team, lead more effectively, and grow your business?In this episode of The Landscaper’s G...
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Episode 275
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11:10
Landscaping With Empathy: How Todd Brown Builds Trust, Family, and Long-Term Clients
What if better landscaping sales started with empathy?In this episode of The Landscaper’s Guide, Jack Jostes sits down with Todd Brown from Southern Classic Landscape Management. After nearly 40 years in business, Todd shares ...
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Episode 274
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21:44
Protecting Your Kids Online: Lessons from a High School Author Fighting Cyberbullying
What if your kid knew how to handle cyberbullying before it started?In this episode of The Landscaper’s Guide, Jack Jostes interviews Ashley Parker, a high school author, illustrator, and founder of the nonprofit Click With Kindness. Aft...
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Episode 273
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32:21
The Hidden Cost of Growing Too Fast: Why This Landscaper Prioritizes Service Over Scaling
Is scaling your landscape business always the right move?In this episode of The Landscaper’s Guide,...
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Episode 272
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36:02
The One Minute Manager: Better Leadership for Landscapers in 60 Seconds or Less
What if better leadership could start with just one minute?In this solo episode of The Landscaper’s Guide, Jack Jostes unpacks his top takeaways from Ken Blanchard's The New One Minute Manager. It’s a tiny book with immense valu...
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Episode 271
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12:50