The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)
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Why do so many entrepreneurs — especially landscapers and trades business owners — struggle with organization, delegation, and scaling? In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with ADHD researcher, coach, and founder of Unconventional Organisation, Skye Waterson, to unpack why ADHD traits are surprisingly common among entrepreneurs and what business owners can do to work with their brains instead of against them.
Skye shares practical systems landscapers can use to improve communication, prioritize effectively, delegate with less stress, and stop drowning in constant overwhelm. You’ll hear how ADHD impacts hiring, team communication, focus, and execution — plus actionable strategies like the “dopamine dial” and Skye’s prioritization filter that can help owners create momentum without burnout. Whether you’ve been diagnosed with ADHD or simply feel scattered while trying to scale your landscaping business, this episode offers practical tools to help you grow more sustainably.
You’ll Learn
- Why entrepreneurs are more likely to have ADHD traits
- The biggest scaling challenges landscapers with ADHD face
- How to improve communication with your team
- Skye’s prioritization filter for reducing overwhelm
- How the “dopamine dial” can help you finally tackle difficult tasks
Connect With Today’s Guest
🌳 Unconventional Organisation: https://www.unconventionalorganisation.com/
👤 Connect with Skye Waterson:https://nz.linkedin.com/in/skye-waterson-026286204
📸Skye Waterson on Instagram: https://www.instagram.com/unconventionalorganisation/
🏢 ADHD Skills Lab podcast: https://www.unconventionalorganisation.com/theadhdskillslab
Get Started With The Landscaper’s Guide
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
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https://landscapersguide.com/events