The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane
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What if the busiest season in landscaping wasn’t the “100 Days of Hell” — but the 100-Day Harvest?
In this episode of The Landscaper’s Guide, Jack Jostes interviews Jim McFarlane, owner of United Landscape in Lexington, Kentucky. Jim shares how he built a thriving high-end residential landscape company after moving from the UK to the United States, and why mindset, leadership, and team culture matter more than ever during the busy season.
Jim opens up about leading a growing team through change, building systems that support long-term growth, and how clarifying your marketing message can improve sales, team alignment, and customer experience. You’ll also hear practical insights about getting more Google reviews, creating employee buy-in, and building a company people are proud to work for. Whether you’re overwhelmed by spring chaos or looking to scale your landscape company intentionally, this episode will help you reframe the season ahead.
You’ll Learn
- Why reframing spring as a “harvest” changes team morale and leadership
- How strong marketing improves sales conversations and customer fit
- The role team recognition plays in employee retention
- How to create systems that support growth and delegation
- Why Google reviews are one of the fastest ways to strengthen your reputation
Connect With Today’s Guest
🌳 United Landscape: https://unitedlandscape.net/
👤 Connect with Jim McFarlane: https://www.linkedin.com/in/jim-mcfarlane-6b199555/
Get Started With The Landscaper’s Guide
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
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https://landscapersguide.com/events