The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
Mastering Cash Flow in Landscaping: Strategies from Cycle CPA Experts
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In today’s episode, Jack Jostes sits down with Cycle CPA owners Joe & Carla Policastro to discuss why accurate cash flow numbers aren't a luxury, but a necessity for landscape companies. They covered how to make critical investments in financial processes and software before scaling with staff, the art of balancing a marketing budget that fuels aggressive growth, and how to successfully prepare for those winter cash flow dips.
Listen to the full episode to hear:
- The repercussions of outdated books, leading to strained cash flow during slower seasons and how to prepare ahead of time.
- The financial mistakes landscape companies make, particularly regarding overhead and premature hiring in administrative roles.
- The intricacies of asset tracking and tools to maintain an error-free balance sheet and how aggressive budgeting can translate to more high-quality leads.
Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Schedule your free 15-minute Marketing Brainstorm: https://landscapersguide.com/brainstorm
Check out Cycle CPA: https://cyclecpa.com
Join the Landscape Accountant Facebook Group: https://www.facebook.com/groups/836208890158209