
The Landscaper's Guide to Modern Sales & Marketing
The Landscaper's Guide to Modern Sales & Marketing
From Basement Meeting to Industry Leader: The Founding Story of SIMA with Rick Kier
Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Association (SIMA). Rick shares the captivating story of how eight determined individuals came together in Erie, Pennsylvania, with a vision that would eventually grow into an organization with thousands of members.
Rick takes us back to his roots, starting his snow business at just 11 years old and building a career that spanned over four decades. He reflects on the hard work, the lessons learned, and the grit that carried him through the highs and lows of the industry.
One key takeaway? The dangers of being the lowest bidder and why true value goes far beyond just price. Through Rick’s extensive experience, listeners will learn about common mistakes contractors make and how to sidestep them.
Rick also shares practical advice on building lasting client relationships and standing out by delivering quality and trust instead of just chasing the lowest bid. Tune in to gain insight and avoid years of trial and error as you grow your own snow and landscape business.
Watch the full episode to explore:
- 🛠 The Founding of SIMA: How one basement meeting sparked the creation of an association that now boasts thousands of members.
- 🚜 Rick’s Entrepreneurial Journey: From starting his snow business at 11 years old to building a successful career spanning four decades.
- 💡 Bidding and Value: Why being the lowest bidder can hurt your business and how to stand out by delivering true value to clients.
🎧 Hit play to gain valuable insights and learn how to grow your snow and landscape business with advice from a true industry veteran!
Show Notes:
Watch the full episode + see the transcript at: landscapersguide.com/podcast
Tell us where to send your beef jerky: landscapersguide.com/toolbox
🔗 Connect with Rick Kier: www.linkedin.com/in/rick-kier-08921424
💼 Learn About Forge Ahead Consulting: www.rickkier.com