The Landscaper's Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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The Landscaper's Guide to Modern Sales & Marketing

Growing the Next Generation of Green Industry Leaders with Jason Davis

November 15, 2024 • Jack Jostes • Episode 245

What if the future of your business was sitting in a classroom or working on a small family farm right now? In this episode of The Landscaper’s Guide, host Jack Jostes interviews Jason Davis—a farmer, educator, and lifelong advocate for agricultural education. Jason shares his unique perspective on blending teaching, farming, and building connections with the next generation.

Jason runs a farm specializing in high-value crops like mums, sweet corn, and cut flowers. He explains how Facebook helps him sell directly to local customers and why creating display-ready plants can boost revenue. If you’re looking for ways to grow your customer base and stand out, this episode offers some fresh ideas!

The conversation also dives into attracting young talent to the snow and landscape industry. From partnering with local schools to offering internships, Jason provides simple strategies for building a reliable talent pipeline. Whether you’re struggling to find new hires or want to grow your team, this episode will get you thinking in new ways.

With lessons on marketing, leadership, and forging meaningful connections, this episode is a must-listen for snow and landscape business owners ready to grow and innovate.

Watch the full episode to explore:

🐝 Life on the Farm: How Jason balances bees, mums, sweet corn, and more with his full-time teaching role.
🌱 Connecting with the Next Generation: Strategies for building a talent pipeline through youth outreach and education.
💡 Marketing to Local Customers: How Facebook helps Jason sell directly to individuals and small wholesalers.

🎧 Hit play now to discover how Jason’s passion for agriculture is shaping the future of the green industry!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🌱 University of Mount Olive: www.umo.edu

📲 Connect with Jason Here: www.facebook.com/profile.php?id=622183542

📧 Email Jason Directly: rdavis@umo.edu