The Landscaper's Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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The Landscaper's Guide to Modern Sales & Marketing

Landscaping in a Drought? How Colorado Experts Are Shaping Water Conservation for the Future

November 22, 2024 • Jack Jostes • Episode 246

Water: it’s not just life-sustaining—it’s landscape-defining. In this episode of The Landscaper’s Guide, dive into the heart of water conservation and its growing influence on the green industry. With states across the U.S. facing new challenges, how can landscapers adapt and thrive in an era of shrinking water rights and evolving policies?

Meet Jacob Stankich, COO of Fisk Lawnscapes and a key member of Colorado's Urban Landscape Water Conservation Task Force. From his early landscaping days in Florida to leading innovative projects in Colorado Springs, Jacob brings a wealth of expertise on building resilient landscapes in drought-prone environments.

This episode will unpack the latest water-saving strategies, like using native grasses and high-tech irrigation systems, and explore how these changes are already reshaping both residential and commercial projects. Curious about what “non-functional grass” really means—or why the future of landscaping might rely on cold-hardy Bermuda grass? You won’t want to miss this episode.

Plus, explore the opportunities these shifts create for landscape companies. Change might feel like a challenge, but Jacob explains how proactive companies can stay ahead of the curve and create beautiful, sustainable designs that clients will love.

Watch the full episode to explore:

🌱 Innovative Grass Alternatives: Discover how native grasses and experimental varieties like Bermuda are changing the game for water-efficient landscapes.
💧 Irrigation Efficiency Tips: Learn actionable ways to save water and boost profitability with smarter systems and modern controllers.
🚀 Future-Proofing Your Business: Gain insights on adapting to evolving water policies and using these changes to your advantage.

Don’t miss this deep dive into the future of sustainable landscaping! Hit play and learn how to lead your business into a water-conscious tomorrow. 🎧

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🌲 Check out Fisk Lawnscapes: www.fisklawnscapes.com

🤝 Get Connected with Jacob Stankich: www.linkedin.com/in/jacob-stankich-744306141