The Landscaper's Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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The Landscaper's Guide to Modern Sales & Marketing

The Financial Plan Every Landscaping Business Needs for 2025

February 14, 2025 • Jack Jostes • Episode 258

Most landscapers think they have a handle on their numbers—until cash flow problems, unexpected equipment costs, or skyrocketing overtime smack them in the face. In this episode of The Landscaper’s Guide, Jack Jostes talks with Steven Bach from Bach Business Partners (BBP) about the financial traps that cost landscapers money every single year—and how to avoid them.

One of the biggest mistakes? Confusing sales with revenue. Just because you landed a contract doesn’t mean that money is in your pocket. Steven shares how landscapers can track revenue correctly, avoid cash flow surprises, and set realistic financial targets that actually mean something.

Then, they dig into equipment pricing. Are you factoring in work days the right way? Or are you overpricing jobs and scaring off customers—or worse, underpricing and bleeding profits? Steven explains how to stop guessing and start charging accurately so your business stays competitive and profitable.

And let’s talk labor. Overtime can eat into your margins fast, but the real problem? Most landscapers lie to themselves about how much they’re actually running. Steven breaks down a simple way to track and plan for it—so you’re not caught off guard when payroll rolls around.

Watch the FULL episode to dig deeper into:

💰 Sales vs. Revenue Reality Check: Why closing a sale doesn’t mean the money is yours yet.
🚜 Pricing Equipment the Right Way: How to calculate costs without overpricing your work.
⏳ Overtime Planning Done Right: Avoid the common mistake that drains your profits.

Watch now and take control of your financial future—before your numbers control you! 📺

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🎤 Catch Jack at upcoming industry events: landscapersguide.com/events

💼 Learn more about Bach Business Partners: www.linkedin.com/in/steven-bach-7a20554

👤 Connect with Steven Bach on LinkedIn: www.bachbusinesspartners.com