
The Landscaper's Guide to Modern Sales & Marketing
The Landscaper's Guide to Modern Sales & Marketing
The #1 Missed Opportunity in Landscaping (And How to Fix It)
Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention.
In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscapers lose clients over irrigation issues, and how SmartLink helps companies build a system for consistent irrigation sales.
Plus, Lex shares Weathermatic’s Save Water, Give Life campaign, which helps provide clean drinking water to communities in need.
In this episode, you’ll learn:
- ✅ The biggest reason landscapers lose clients (and how to prevent it)
- 🚀 How to turn irrigation from a cost center to a high-margin service
- 💰 A simple formula to measure how much revenue you're leaving on the table
If you want to make irrigation a reliable, high-margin service, this episode is a must-listen!
📺 Watch the full episode now!
Show Notes:
📺 Watch the full episode + see the transcript: landscapersguide.com/podcast
🥩 Tell us where to send your beef jerky: landscapersguide.com/toolbox
💰 Want to turn irrigation into a profit center? Learn more: weathermatic.com
🌍 Support Weathermatic’s clean water initiative: Save Water Give Life weathermatic.com/our-cause
🔹 Connect with Lex Mason: linkedin.com/in/lexmason