The Landscaper's Guide to Modern Sales & Marketing

The #1 Missed Opportunity in Landscaping (And How to Fix It)

Jack Jostes Episode 263

Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention.

In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscapers lose clients over irrigation issues, and how SmartLink helps companies build a system for consistent irrigation sales.

Plus, Lex shares Weathermatic’s Save Water, Give Life campaign, which helps provide clean drinking water to communities in need.

In this episode, you’ll learn:

  • ✅ The biggest reason landscapers lose clients (and how to prevent it)
  • 🚀 How to turn irrigation from a cost center to a high-margin service
  • 💰 A simple formula to measure how much revenue you're leaving on the table

If you want to make irrigation a reliable, high-margin service, this episode is a must-listen!

📺 Watch the full episode now!


Show Notes:

📺 Watch the full episode + see the transcript: landscapersguide.com/podcast 

🥩 Tell us where to send your beef jerky: landscapersguide.com/toolbox 


💰 Want to turn irrigation into a profit center? Learn more: weathermatic.com 

🌍 Support Weathermatic’s clean water initiative: Save Water Give Life weathermatic.com/our-cause


🔹 Connect with Lex Mason: linkedin.com/in/lexmason