Your Best Project Photos Are Costing You Sales

Luxury design in a small space? That’s exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day.

In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joe at Belgard University in North Carolina to talk about real-world trends in outdoor living and what today’s homeowners are actually buying. From charging for consultations to closing $50K patio jobs in 15x30 ft lots, Joe brings the contractor’s mindset with a national designer’s perspective.

Whether you’re designing, selling, or marketing outdoor spaces—this one’s full of practical, tactical takeaways you can use this week.

🎯 What You’ll Learn:

• 🌱 Design Small, Win Big: How a 15x30 ft space can become a high-profit “Hell Yes” project
• 📸 Fix Your Website Fast: The photos that are costing you sales—and what to showcase instead
• 💰 Sell Like a Pro: How to confidently charge for design and pitch high-end materials like porcelain

If you're still using your own wallet to guess what clients will spend… this episode is your wake-up call.

🎧 Tune in to learn how vertical thinking and strategic design can turn even a 15x30 space into a Hell Yes Project—and how Belgard is helping contractors bring those wins to life.

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

👤 Connect with Joe Raboine: https://www.linkedin.com/in/joe-raboine-863350a1/ 

🏗️ Learn More About Oldcastle APG: https://www.oldcastleapg.com/ 

🌿 Explore Belgard: https://www.belgard.com/ 

📐 Check Out Belgard Rooms: https://rooms.belgard.com/