The Landscaper's Guide to Modern Sales & Marketing

What Most Landscapers Get Wrong About Artificial Grass

Episode 279

Artificial turf is booming—but too many landscapers are cutting corners and losing money.

In this episode of The Landscaper’s Guide, Jack Jostes sits down with Steve Rice, the founder of Lawn Kings and Titan Turf Supply. From Hollywood movie sets to thousands of installs across the U.S., Steve shares what it really takes to do turf right.

Here’s one thing Steve wants every landscaper to know:

The base prep is everything. Skip it, and you’ll lose trust—and repeat business.

You’ll hear:

  • Why cheap installs are hurting your brand
  • The key installation details that most people miss
  • How Steve scaled two turf companies with top-tier service

🎧 Want to build a reputation (and business) that lasts?

Watch or listen now—this one’s full of real-world insight.


Show Notes:

🌐 Lawn Kings: lawnkingsinc.com 

📧 Contact: steve@lawnkingsinc.com | admin@lawnkingsinc.com 


🌱 Titan Turf Supply: titanturfsupply.com 

📧 Contact: steve@titanturfsupply.com 


📺 Watch + Read the Full Episode: landscapersguide.com/podcast 


🎁 Get Free Tools + Beef Jerky: landscapersguide.com/toolbox 


📅 Catch Jack at Upcoming Events: landscapersguide.com/events