The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
The Community Women in Snow and Landscape Have Been Missing
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Isolation. Burnout. And feeling invisible in a male-dominated industry.
These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves.
In this episode of The Landscaper’s Guide, host Jack Jostes interviews Val Lesak, co-founder of Influential Encounters, live from the Ramblin Jackson booth at the SIMA Symposium. Val shares how she’s helping build a nationwide community that supports women in snow, landscape, and construction.
In this episode, you’ll hear:
- Why “snow wives” often feel alone — and how you can help
- How Influential Encounters is creating real connection and support
- The top communication and boundary-setting challenges women face
- Why community is essential for retention, leadership, and long-term success in the trades
👉 This episode isn’t just for women. If someone you know works in or supports this industry, send them this episode. It might be the conversation they’ve been missing.
Show Notes:
Watch the full episode + read the transcript: https://landscapersguide.com/podcast
Get free marketing resources + beef jerky: https://landscapersguide.com/toolbox
Learn more about Influential Encounters: https://www.influentialencounters.com
Connect with Val Lesak on LinkedIn: https://www.linkedin.com/in/val-lesak/
Follow Influential Encounters:
Instagram: @influential_encounters
LinkedIn: https://www.linkedin.com/company/influential-encounters/