The Landscaper's Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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The Landscaper's Guide to Modern Sales & Marketing

Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser

September 26, 2025 • Jack Jostes • Episode 290

Most landscapers think residential snow and lawn care can’t scale profitably. Summit Lawns in Lincoln, Nebraska, is proving otherwise. With 4,000 clients and five profit centers, owner Ted Glaser has built one of the Midwest’s fastest-growing lawn and landscape companies.

In this episode of The Landscaper’s Guide, Jack Jostes talks with Ted about the painful “Summer of Diamonds” when he lost half his staff, how he rebuilt with a stronger model, and the systems that keep Summit Lawns growing year after year.

You’ll discover:

Why residential snow and lawn care can solve cash flow and training challenges
How Google Reviews and SEO fuel local growth and recruiting
Why social media matters for both hiring and AI-driven search visibility

Whether you’re under $1M or building past $5M, this episode will give you practical strategies to stabilize and scale your landscaping business.

Show Notes:

Watch the full episode + see the transcript: https://landscapersguide.com/podcast/

Get your free beef jerky sample: https://landscapersguide.com/toolbox

See upcoming live and virtual events: https://landscapersguide.com/events

Connect with Ted:

LinkedIn: https://www.linkedin.com/in/tedglaser/
Summit Lawns: https://www.summitlawnslincoln.com
Instagram: @mrtedman