The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
From Radio DJ to Green Industry Problem Solver: How PermaGreen Keeps Crews Productive
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Brian Middleton didn’t start his career in the green industry. For more than 20 years, he was a well-known radio DJ in one of the biggest markets in the country. Today, he’s the Head of Technical Support at PermaGreen, helping lawn and landscape companies keep their crews productive, profitable, and moving.
In this episode, Brian and Jack talk about what really happens when equipment goes down in the field, why fast, human support still matters in an AI-driven world, and how smarter equipment choices can reduce burnout, lower employee turnover, and improve quality of life for crews. If your business depends on efficiency, reliability, and keeping your people running strong all season, this conversation hits home.
You’ll Learn
- Why equipment downtime costs more than just repair dollars
- How riding equipment can reduce crew burnout and turnover
- Where AI fits into tech support and where humans still win
- How PermaGreen designs support systems around real-world field problems
Connect With Today’s Guest
🌳 PermaGreen: https://permagreen.com/
👤 Connect with Brian Middleton: https://www.linkedin.com/in/brian-middleton-48862b344/
📸 PermaGreen Instagram: https://www.instagram.com/permagreenspreadersprayers/
🏢 PermaGreen Facebook: https://www.facebook.com/gopermagreen/
Get Started With The Landscaper’s Guide
🎧 Watch the full episode + read the transcript:
https://landscapersguide.com/podcast/
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📅 See upcoming live and virtual events:
https://landscapersguide.com/events