The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
Did ChatGPT Eat Google’s Lunch?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Has AI changed how homeowners and commercial property managers find landscape companies?
In this solo episode, Jack Jostes shares a real story from his own home renovation disaster — a leaking dishwasher, asbestos discovery, insurance requirements, and two wildly different proposals. Instead of guessing which contractor to hire, Jack used ChatGPT to compare bids and generate smart follow-up questions. What happened next reveals exactly how customers are researching and buying in 2026.
You’ll hear what the data actually says about Google vs. AI search, what’s changed inside search results pages, and where landscape companies should focus their marketing this year to keep attracting high-value customers.
You’ll Learn:
- How homeowners are using AI to compare contractor proposals
- Whether AI is actually replacing Google search
- What AI Overviews mean for your website traffic
- Why fewer people are clicking search results — and what to do about it
- Where landscape companies should focus their marketing in 2026
Connect With Jack Jostes
🌳 Ramblin Jackson: https://ramblinjackson.com
👤 Connect with Jack on LinkedIn: https://www.linkedin.com/in/jackjostes/
📸 Instagram: https://www.instagram.com/jackjostes/
Get Started With The Landscaper’s Guide
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
📅 See upcoming live and virtual events:
https://landscapersguide.com/events
Schedule a 15-Minute Marketing Brainstorm at https://landscapersguide.com/brainstorm