The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings
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In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan, President of Egan Landscape Group in Plymouth, Massachusetts. George shares how he grew his company to $10 million in revenue with nearly 100 team members by focusing on daily accountability, real-time job costing, and smart marketing.
From implementing a 10-minute all-team daily meeting to building a custom tech stack with Zapier, Aspire, and ClockShark, George breaks down the systems that drive profitability. He also explains how targeted social media marketing and intentional recruiting strategies are helping him attract both “hell yes” customers and top talent.
You’ll Learn:
- How a 10-minute daily team meeting improves culture and performance
- Why real-time job costing is essential to protecting profit
- How to use Zapier to connect software and automate reporting
- How to define your “hell yes” customer for better marketing results
- A smarter strategy for recruiting landscape employees
Connect With Today’s Guest:
🌳 Egan Landscape Group: https://eganlandscapegroup.com
👤 Connect with George Egan: https://www.linkedin.com/in/georgeegan
📸 https://www.instagram.com/meetgeorgeegan/
🏢 https://www.instagram.com/eganlandscapegroup
Get Started With The Landscaper’s Guide:
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
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📅 See upcoming live and virtual events:
https://landscapersguide.com/events